Announcements

45NRTH is proud to announce a new partnership with Protect Our Winters (POW), a nonprofit organization that helps passionate outdoor people protect the lifestyles they love from climate change.

For 2023 Quality Bicycle Products updated its Dealer's Choice partnership program to help retailers boost their bottom line in a rapidly evolving marketplace.

Vista, CA- Electric bike brand Troxus has selected Lucidity Business Development for its planned growth and expansion into the US market. 

Industry-leading Bike.Rent Manager has launched a new platform to connect consumers with rental shops worldwide, Bike.Rent.

American Fork, Utah (January 4th, 2023)— From humble beginnings in a Utah garage in 1993, Lizard Skins

Ontario, California - Leading electronic bicycle manufacturer Bagi Bike is pleased to announce that they will attend the upcoming 2023 CABDA West Expo on January 10 and 11.  

Two renowned Bay Area cycling brands come together for the 2023 season

New store will be the second location in state

Company is looking to set the precedent by introducing technology that is attainable to consumers during unstable financial times.

Hildebran, NC, December 30, 2022 - DeFeet is announcing structural change internally to custom sales as well as domestic and International distribution. In September DeFeet announced the migration of  its online B2B ordering process to NuOrder by Lightspeed.

The Bahati Foundation, with the generous support of Giant and Liv Bicycles and other alliance partners, will “GIVEBack” to deserving community children that are part of the Foundation’s Adopt-A-School Outreach Program 2022-2023

Contributions Go To Trips for Kids, NICA, Little Bellas & IMBA

St-Augustin-de-Desmaures, December 22nd, 2022. The Don't Text and Drive awareness campaign is back for a fifth year and it is

SHIFT Active Media expands its award-winning team with the appointment of Sam Bradshaw as Media Planning Director, and announces the promotion of Doug Baker to Chief Strategy Officer.

December 22, 2022 - Bath, UK: Award-winning international cycling marketing agency SHIFT Active Media announces the promotion of Doug Baker (currently Head of Strategy & Research) to Chief Strategy Officer and welcomes a new member to its rapidly growing team.

(Colorado Springs, December 20, 2022) /ENDURANCE SPORTSWIRE/ – CTS, a pioneer in the endurance coaching and camps industry, today announced eight additions to their professional coaching staff.

Bicycle Colorado is expanding its Bike Events Program 

Denver, Co, – Endurance Sports Marketing is delighted to announce the Nocturne Cycling Series USA schedule for 2023, coming to San Rafael, CA, El Paso, TX, and St. Petersburg, FL, with the final European dates to be announced in early 2023.

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