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Selle Italia North America Adds Sales Reps, Launches B2B Website and Supports OEMs with Quick-Ship Inventory

Published September 25, 2024

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Selle Italia North America Adds Sales Reps in Key Territories, Launches New B2B Website and Supports OEMs with Quick-Ship Inventory

Boise, ID – Selle Italia North America (SINA) is proud to announce they have added Andy Ewas and Scott Pegram to their sales rep force. SINA has also expanded Brent Childress’ territory to include all Northern California. These changes will help SINA to achieve its goal of servicing every dealer across the nation and increasing the availability of Selle Italia, Selle San Marco and imatch products to the market. 

SINA Rep Force Includes:
Ben Buschbacher- WA/OR/ID/MT/WY
Ryan Barrett & Billy Jackson- UT/CO
Brent Childress – Northern California
Dennis Barrett & Scott Fortner - Southern California
Neal Douglass- TX/AR/LA/OK
Andy Ewas - VT/ME/NH/MA/CT/RI
Matt Hagen & Adam Andrade - NY/PA/NJ/DE/MD/DC Area
James Knight - MI/IN/OH
Dennis Lee- Florida
Scott Pegram – TN/NC/SC/GA/AL/MS

To further their commitment to the US market, SINA has launched a new B2B portal for US dealers to buy Selle Italia, Selle San Marco and idmatch products. Dealers are encouraged to set up an account at www.selleitalianorthamerica.com to see current domestic inventory levels, pricing and sales promotions for all three brands. 

For bike manufacturers of all sizes, SINA will be holding OEM inventory in US distribution warehouses for bike builders. This will provide quick and easy access to the complete range of saddles and accessories from both Selle Italia and Selle San Marco. OEM Specialist, Kendall Young, will continue to work with larger bike brands on OEM programs.

“Over the past year we have worked hard to grow the Selle Italia family of brands here in the US and increase the ways dealers can access our world-class products. With the addition of our US rep force, US dedicated B2B site and OEM support, we are excited for the future growth of the Selle Italia, Selle San Marco and idmatch brands in this market,” remarked Justin Harvey, Selle Italia’s North American General Manager.

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ABOUT SELLE ITALIA
Selle Italia is a leader in the design and manufacture of bicycle saddles. Founded in 1897, the firm is based in the Veneto region of northern Italy, where it produces over 1,500,000 saddles per year. Its products are currently sold throughout the world and are unique in their performance, comfort and design. During its 123-year history, Selle Italia has partnered with Eddy Merckx, Marco Pantani, Alberto Contador, Bernard Hinault, Miguel Indurain, Mathieu van der Poel, and many of cycling's other leading champions. #enjoyouride  www.sellitalia.com

ABOUT SELLE SAN MARCO
Selle San Marco’s style has been synonymous with experience and great success since 1935. Each saddle expresses deep artisan tradition and great care for every detail, characteristics that have made Selle San Marco a symbol of Made in Italy.

The legacy of the brand’s long history and technological innovation combine today to give continuity to the iconic products that have always distinguished it. A philosophy that makes each saddle unique and special, recognizable worldwide as synonymous with quality and excellence. www.sellesanmarco.com