Tradeshows and conferences
SHANGHAI, China (BRAIN)—China Cycle attracts few U.S. specialty channel product managers, but it is an important
sourcing show for U.S. mass market brands and brands in emerging bike markets such as South America, the Middle East
and Russia.
SHANGHAI, China (BRAIN)—Many international brands are attending the China Cycle Show to access distribution opportunities and increase brand awareness in this promising consumer market.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike opened buyer registration a month early this year and retailers are responding. Registration for the 30th edition of the industry's leading trade show is currently at more than 2,300 qualified buyers, a 160 percent increase over last year during the same time span.
SAN JUAN CAPISTRANO, CA (BRAIN)—Qualified buyers can register online to participate in the industry's premier tradeshow and demo event, the Interbike International Bicycle Expo 2011, September 14-16, preceded by OutDoor Demo on September 12 and 13.
MUNICH, Germany (BRAIN)—This year Munich's Bike Expo will open with its first Demo Day for retailers and media members.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.
NANJING, China (BRAIN)—The inaugural Asia Bike tradeshow has already attracted big industry names such as Look, Mavic, Shimano, Pearl Izumi and Specialized to exhibit at the late July show at the Nanjing International Expo Center.
TAIPEI, Taiwan (BRAIN)—A clear shift is developing in the attendance and focus of the Taipei Cycle Show as Asia’s fast-emerging economies, bolstered by a more affluent middle class, rediscovers cycling as a recreational activity.
TAICHUNG, Taiwan (BRAIN)—From early on, SRAM’s business philosophy has been to be positioned close to its customer. That approach has paid particularly good dividends in Taiwan, where the component manufacturer runs two just-in-time factories enabling it to stick to 30-day lead times for its products.
TAIPEI, Taiwan (BRAIN)—What should have been a moment of celebration for Taiwanese suppliers was tempered by unfolding events in Japan as Tony Lo, chairman of the Taiwan Bicycle Exporters Association, announced record growth for the island nation’s industry.
SAN JUAN CAPISTRANO, CA (BRAIN)—Continuing to serve more than 3,700 international visitors, Interbike renewed its ongoing international partnership with Uwe Weissflog, head of inMotion mar.com.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has formed an exhibitor advisory panel made up of 11 executives representing a broad range of manufacturers, suppliers and distributors operating within the international bicycle community.
KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has added a new consumer day to the ExpoCycle 2011 trade show.

