Tradeshows and conferences
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.
SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike will be launching a new public exhibition called VELOBerlin on March 26 and March 27.
VELOBerlin is a co-production of Eurobike and Berlin’s cycling center of excellence, Velokonzept.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has expanded its partnership with the Bicycle Products Suppliers Association (BPSA) in which it will work closely with them in determining future show strategies and to help the trade organization grow its membership.
SAN JUAN CAPISTRANO, CA—Nielsen Sports Group has pulled the plug on its semiannual Action Sports Retailer (ASR) trade show after a 29-year run.
KESWICK, Ontario (BRAIN)—ExpoCycle 2011 will take place September 11-13, and will move to the Palais de Congres in Montreal, Quebec. The Grand Prix Cycliste de Montreal race will take place at the same time.
BY NICOLE FORMOSA
SAN JUAN CAPISTRANO, CA—If there’s one lesson Interbike show director Andy Tompkins will take away from the bedlam caused by an attempt to move the dates and venue of the 2011 show, it’s that any change to the annual trade show needs to be broadly embraced.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike show director Andy Tompkins said he is forming an advisory board to keep in touch with a broader base of the industry, a need exposed by the resistance to Interbike’s plan to move the tradeshow date and venue.
SAN JUAN CAPISTRANO, CA (BRAIN)—Two words sum up industry reaction to Interbike’s decision to return the annual tradeshow to Las Vegas next year: thank you.
SAN JUAN CAPISTRANO, CA—Interbike backed out of its decision to move the annual tradeshow to Anaheim late Tuesday, saying it would return to Las Vegas for at least two more years in the wake of weeks of industry requests to reconsider the new dates and venue.
MONTREAL, Quebec (BRAIN)—Though ExpoCycle organizers were close to firming up 2011 show dates, now they will have to go back to the drawing board given Interbike’s recent move to mid-September.
SAN JUAN CAPISTRANO, CA—Interbike flipflopped its decision late today to move the industry's tradeshow to Anahaim in early August, saying instead it would return to Las Vegas.
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