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Interbike, Bikes Belong Sign Partnership

Posted October 16, 2007

SAN JUAN CAPISTRANO, CA (BRAIN)—Nielsen Media, parent company of Interbike, and the Bikes Belong Coalition, the bike industry's advocacy group for the United States, today announced a significant 10-year, multi-million dollar alliance that will boost efforts to get more Americans riding bicycles.

Eurobike Demo Day Gets Drenched

Posted October 16, 2007

FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike’s first ever outdoor demo day, at Eichenberg, Austria, a venue that's a 35-minute bus ride from the main convention center, got a heavy dose of Mother Nature Wednesday as rain fell widely throughout the region.

First Day Crowd Storm Eurobike Halls

Posted October 16, 2007

FRIEDRICHSHAFEN, Germany (BRAIN) —Traffic clogged all roads leading to Eurobike Thursday as thousands of visitors poured into the exhibition center’s 13 halls to get a firsthand look at 2008 products. They weren’t disappointed.

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