News
NEW YORK (BRAIN) — A CNBC report that Peloton had paused production of its exercise bikes because of slackening demand caused the company's stock price to fall to a two-year low on Thursday.
![Rudi Pienaar, left, and Tony Ellsworth. Rudi Pienaar, left, and Tony Ellsworth.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/rudi_tony_sign_2.jpeg?itok=zi_vxd-S)
SAN DIEGO (BRAIN) — Tony Ellsworth is returning to his namesake mountain bike brand after a four-year absence to become chief development/design officer.
BROOMFIELD, Colo. (BRAIN) — Two Colorado-based bike e-commerce retailers have merged.
On Dec. 9, Colorado Cyclist, based in Colorado Springs, merged with Broomfield-based Planet Cyclery. Both are now owned by Velo Operating, LLC., a new company now headquartered at Planet Cyclery’s facility.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/screen_shot_2022-01-19_at_9.54.49_am.png?itok=Xzbbxk3r)
DETROIT (BRAIN) — Cardinal Cycling Group, a new company formed last year to acquire the TIME bicycle business from Rossignol, has acquired Detroit Bikes.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/unknown_3.jpg?itok=0hL-2f-J)
CHICAGO (BRAIN) — SRAM announced Wednesday the acquisition of cycling computer brand Hammerhead. The transaction was completed Dec. 30.
![Kona co-founders Jake Heilbron and Dan Gerhard remain with the company. Kona co-founders Jake Heilbron and Dan Gerhard remain with the company.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/dan_jake_kona_0.jpeg?itok=erFjC1ZX)
SEATTLE (BRAIN) — Kona Bicycles has been acquired by Kent Outdoors, a Ohio-based company that was known until Wednesday as Kent Water Sports. Kent Outdoors owns several outdoor sports and watersport brands, including the Arbor snowboard brand.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/screen_shot_2022-01-12_at_4.58.04_pm_0.png?itok=qgx8hZHY)
IRVINE, Calif. (BRAIN) — Nearly 56% of female cyclists riding today either started cycling during the pandemic or returned to it after a layoff, according to the National Bicycle Dealers Association's Bicycling Buying 2021 Consumer Research
Study.
ARLINGTON, Va. (BRAIN) — Trek Bicycle is buying the Washington, D.C.-are retail chain Spokes, Etc.,
The store announced the purchase on its Facebook page this weekend.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/rei_lebanon_distribution_center_rendering_credit_al._neyer.jpg?itok=OyQjhzOp)
SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.
![2021 Giant Cypress DX. 2021 Giant Cypress DX.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/pic1_49.png?itok=_f8e490b)
WASHINGTON (BRAIN) — Giant Bicycle has recalled some 2021 Giant and Liv adult bikes because the adjustable stem can loosen and pose a fall and injury hazard.
The recall includes the Giant Cypress DX, Giant Escape 3 Comfort, Liv Flourish FS 1, and Liv Alight 3 Comfort.
![A scene from the late great Reno Interbike of 2018. A scene from the late great Reno Interbike of 2018.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/p1233307.jpg?itok=YjtJk4hn)
HEMPSTEAD, N.Y. (BRAIN) — Many members of the global bike industry received email surveys this week from Emerald Expositions, a trade show company that produces the Outdoor Retailer expos and which owns Interbike, the bike expo last held in 2018 in Reno, Nevada.
![Sage Titanium makes use of Cerakote on frames and components. Sage Titanium makes use of Cerakote on frames and components.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/screen_shot_2022-01-11_at_11.44.46_am.png?itok=Twd9ypiC)
WHITE CITY, Ore. (BRAIN) —Cerakote, a spray-on ceramic polymer finish, has been available for over a decade and is a mainstay in the firearms industry, where it is lauded for its tight tolerances, chemical and corrosion resistance and other attributes.