News

Posted July 20, 2022

DENVER (BRAIN) — The first national e-bike trade show announced Wednesday that the National Bicycle Dealers Association and PeopleForBikes will partner with the event.

Posted July 19, 2022

(BRAIN) — GT Bicycles announced Tuesday that Jason Schiers has been named managing director. Schiers will oversee the brand's strategy and future vision.

Posted July 18, 2022
2023 show will be mid-June in Frankfurt.
We're not in Friedrichshafen anymore.

FRANKFURT (BRAIN) — Organizers claimed success for the first Eurobike to be held in Frankfurt, which wrapped up Sunday.

Posted July 17, 2022

FRANKFURT (BRAIN) — Some 29 years after selling his bicycle company to Trek and going to work for the Wisconsin brand, Gary Fisher has now been separated from the company since March. At Eurobike, Fisher said he's enjoying being an independent entity again.

Posted July 15, 2022

FRANKFURT, Germany (BRAIN) — Wren Sports has announced an exclusive U.S. distributor for its Perseverance Adventure handlebars: KHS Bicycles, Inc.

Posted July 15, 2022
Surrounded by restrictive USFS lands, a North Carolina trail system welcomes e-bikes.
The Fire Mountain Trail network celebrated its fifth year in June.

CHEROKEE, N.C. (BRAIN) — E-bike access on non-motorized trails might be a controversial topic for many land managers, but not to Jeremy Hyatt. As secretary of operations for the Eastern Band of Cherokee Indians, Hyatt has the authority to allow e-MTB access on the Fire Mountain Trail system. Hyatt spearheaded building the system on Cherokee land that's surrounded by more-restrictive National Forest land.

Posted July 15, 2022

Super lightweight. Ten-minute charge time. Double the range. Less likely to burn down your store. If I could promise you all that in an e-bike battery, how quickly would you be putting in an order?

Posted July 15, 2022

WASHINGTON (BRAIN) — Sakar International has recalled Tony Hawk Silver Metallic Multi-Purpose Helmets because they can fail to protect in the event of a crash, posing a risk of head injury.

Posted July 14, 2022
Jeff Pierce takes the reins as Chris Carmichael becomes CTS chairman.
Jeff Pierce.

COLORADO SPRINGS, Colo. (BRAIN) — Jeff Pierce will succeed Chris Carmichael as Carmichael Training Systems CEO. Carmichael, who founded the company in 2000, will remain as chairman and chief endurance officer.

Posted July 14, 2022
Hearing from The Bigs on several topics.

Since our first Big BRAIN 10 survey last March, two bicycle brands (Pon and Specialized) have entered the list to replace three IBDs purchased by suppliers (Mike’s Bikes by Pon, Mike Olson’s San Diego and Portland stores by Trek, and David’s World Cycle by Trek).

Posted July 13, 2022
David and John Siegrist.

DURANGO, Colo. (BRAIN) — John Siegrist, one of the best-known custom frame builders of the 1990s mountain bike boom and beyond, has joined his son, David, to launch a new frame building business called Sanitas. Sanitas is building custom frames in steel and titanium for consumers and on an OE basis for several boutique brands.

Posted July 13, 2022

GOLDEN, Colo. (BRAIN) — Alchemy Bikes opened its new U.S. headquarters here and will offer a free overnight stay with the purchase of a bike. Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package.

Posted July 13, 2022

STOCKHOLM (BRAIN) — Oakley's upcoming 2023 spring helmet launch will include smart technology, allowing users to store personal safety information.

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