News
CHICAGO, IL (BRAIN) — SRAM is adding to its marketing muscle with the hires of Elayna Caldwell and Chris Zigmont. Each will be making the move to Chicago as they take on their new roles next January.
EVANSTON, IL (BRAIN) — Wisconsin’s Wheel & Sprocket, the BRAIN Gold Star Retailer owned by Chris Kegel, is opening its first location in Illinois, taking over the space being vacated by Evanston’s Ten 27 Cycles, formerly Turin Bicycles.

BERKELEY, CA (BRAIN) — The board of directors for the nonprofit that runs high school cycling leagues has shuffled the organization’s top-paid position, replacing recent executive director hire Doug Selee with Austin McInerny, a seasoned member of the National Interscholastic Cycling Association, or NICA.

MILWAUKEE, WI (BRAIN) — The Wisconsin Bike Fed has hired Jessica Ginster as development director.
Ginster will provide strategic direction in developing donor relations and expanding the Bike Fed’s presence, impact and funding statewide.
The Age-Old Debate broke out on Facebook a while back: Do mass market bikes discourage their owners from becoming cyclists?

SAN FRANCISCO, CA (BRAIN) — QBP is now distributing products by humangear, inc., a San Francisco company whose products include the GoToob, a soft silicone squeeze bottle.

MILL VALLEY, CA (BRAIN) — High-end road and mountain shop Studio Velo gets a larger and more functional space to serve its well-heeled customer base after leaving its old digs for a new location in its hometown of Mill Valley, California.
SUN VALLEY, IDAHO (BRAIN)—Terry Duran has stepped down as the national sales manager for Scott Sports’ U.S. bicycle division. It’s a role Duran had held since it was created in January 2011.

NEW YORK CITY, NY (BRAIN) — Giant USA is donating 100 bikes to people in the New York City areas hit hardest by post-tropical storm Sandy.
The company is working with Transportation Alternatives and Recycle-A-Bicycle to improve mobility among residents in the stricken areas.
With mixed emotions and expectations, retailers jumped into the Thanksgiving shopping weekend with Black Friday sales promotions that saw equally uneven results.
TAICHUNG, Taiwan (BRAIN) — We may not know what to call it, but the 650b/27.5-inch tire is not wishful thinking or hype: It's coming at the industry like a freight train.

Once viewed as the less-extreme alternative to the 29er, perhaps suitable for longer travel and/or smaller frame sizes, 650B is quickly emerging as the staple size of mountain bikes of the near future.
PHILADELPHIA, PA (BRAIN) — Versa Capital Management LLC has purchased New Hampshire-based Eastern Mountain Sports, a 69-store retail chain.