News
FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike.
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FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day said on Thursday he still feels taking the company public is the right decision for the long-term, and will initiate an IPO as soon as stability and visibility improves in global financial markets.
OGDEN, UT (BRAIN) — ENVE has hired a new director of engineering, Scott Nielson, formerly of Trek Bicycle Corp.
Nielson has 15 years of composites engineering, testing, and manufacturing experience.
![White Lightning Ping-Pong Balls](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/IMG_0570.jpg?itok=NckKW507)
FRIEDRICHSHAFEN, Germany (BRAIN) — The first day of Eurobike's indoor trade show (following an outdoor demo on Tuesday) drew in thousands of retailers and media from around the world.
FRIEDRICHSHAFEN, Germany (BRAIN) — The Thule Group combined its expertise in racks and luggage to create its newest product line, a range of panniers, racks, saddle bags and handlebar mounted iPhone and iPad sleeves called Pack n’ Pedal.
FRIEDRICHSHAFEN, Germany (BRAIN) — Distributors, retailers and consumers need to order their Gore cables now. The company plans to exit the business by year’s end. Several OE customers, including SRAM, along with key distributors in the U.S.
![Mike Cooper Mike Cooper](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Mike%20Cooper.jpg?itok=1JWGdf72)
FRIEDRICHSHAFEN, Germany (BRAIN) — They are not particularly compact or cute, nor do they feature racing stripes. But the Cooper bicycle line has some strong connections to the Mini Cooper automobiles, starting with the bike brand's founders, the Cooper family.
![Recalled eebrake calipers Recalled eebrake calipers](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/eebrakes.jpeg?itok=seiRtInG)
WASHINGTON, D.C. (BRAIN) — Eecycleworks LLC is working with the U.S. Consumer Product Safety Commission to recall about 400 of its eebrake caliper brakes for road bikes.
QUINCY, IL (BRAIN) – The Madison and Davis Bicycle Shop is expanding its storefront in downtown Quincy with the addition of a new 5,000-square-foot building.
RATZENRIED, Germany (BRAIN) —Vittoria wants to grow its market share in mountain bike tires in the U.S. and recently hired Ken Avery as a dedicated brand and product manager for its Geax off-road tire line.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/WD40%20dry%20chain%20lube.jpg?itok=ZXuHvqz_)
SAN DIEGO, CA (BRAIN)—WD-40 Co., whose penetrating oil has been a household name since the 1950s, is launching WD-40 BIKE, a new business unit focused exclusively on cycling-specific maintenance products.
RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.
FRIEDRICHSHAFEN, Germany (BRAIN)—Market factors such as the devaluation of the euro, Europe’s economic slump and poor weather are all weighing on the minds of many gathered here for the start of Eurobike on Wednesday.