News

LA FUYE, France (BRAIN) — French builder Cyfac has set up a new dealer direct sales system in the U.S. The company said the new system will lower retail prices and boost dealer margins.

IRVINE, CA (BRAIN) — Shimano says its retailer tech training website now loads as fast as "Di2 electronic derailleurs shift."
TAICHUNG, Taiwan (BRAIN) — Organizers of the 2013 Taipei International Cycling Show, set for March 20-23, are predicting another record year for the expo.
SALT LAKE CITY, UT (BRAIN) — Organizers of the Outdoor Retailer Winter Market and Summer Market say they will extend a one-day date shift for the events through 2014.
KENT, WA (BRAIN) — Diamondback is now working with Verde PR & Consulting for public relations and social media support, the companies announced Tuesday.
EMERYVILLE, CA (BRAIN) — Capo Cycling Apparel has reached a new sales partnership with Scot Allen and Jeff Gold of the Gold Agency.
The two will now represent Capo in the Midwest cycling market, including Indiana, Ohio, Michigan and Kentucky.

SAN RAFAEL, CA (BRAIN) — The University of Michigan College of Letters, Sciences and Arts has awarded alumnus Marilyn Price with the LSA Humanitarian Service Award because of her work with Trips for Kids.

DENVER, CO (BRAIN) — Primal announced this week that it has signed a five year agreement to continue as official apparel provider to Iowa's RAGBRAI ride.
The event's organizers have designated Primal as a "Friend of RAGBRAI," a special designation given to partners who make the annual event possible.

GREENWICH, CT (BRAIN) — Signature Cycles has rescheduled a grand opening party for its new Greenwich Studio location because of another storm bearing down on the New York City area.

NORTH VANCOUVER, British Columbia (BRAIN) — Canadian distributor Orange Sport Supply Inc., had added Birzman Tools to its product portfolio.
EVANSTON, IL (BRAIN) — Retailer Ten 27 Cycles, formerly Turin Bicycles, is closing after more than 40 years in Evanston, Illinois.
BOULDER, CO (BRAIN) — Leisure Trends Group is reporting that sales through independent bike dealers were up 8 percent in September. The company, which bases its reports on a sample of retailers, said that all major product categories contributed to the growth.