News
CHARLOTTE, NC (BRAIN) — Gita Sporting Goods has been named the 2012 Sustainable Small Business of the Year in Mecklenburg County, North Carolina. The award is given annually as part of the county’s Wipe Out Waste initiative.
COSTA MESA, CA (BRAIN) — The Unlikely Cyclist is not only Lisa Kanno’s new women’s-specific shop, it is Kanno herself.
GRAND JUNCTION, CO (BRAIN) — DT Swiss has shuffled several staff roles and bolstered support for its North American dealers.

BELMONT, MA (BRAIN) — Hurricane Sandy has shut down most bike shops and suppliers from North Carolina to Southern New England, as high winds and heavy rain precede the storm's landfall, expected later Monday.
Most shops from Washington, D.C. to Boston are closed, with a few exceptions.
ENCINITAS, CA (BRAIN) — San Diego County retailer Ride Cyclery has acquired Pink Peloton, a store that focuses on the women's market. The two stores will co-habitate a new location opening later this week.

SARATOGA SPRINGS, NY (BRAIN) — Serotta is reducing retail prices on its stock road bike models, the Legend SG and MeiVici SG. The company also is making the MeiVici SG available with Shimano's Ultegra Di2 group with internal wiring.
WASHINGTON, DC (BRAIN) — The Alliance for Biking & Walking has hired a new project manager for its annual Benchmarking Project, which ranks states and the 51 largest U.S. cities on bicycling and walking levels, safety, funding and other factors.
VILLE ST. LAURENT, Montreal, Canada (BRAIN) — Canadian bike maker Opus, which announced its entry to the U.S. market earlier this year, has opened three dealers south of the border so far.
HELSINKI, Finland (BRAIN) — Mavic sales rose 7 percent in the third quarter of the year led by increased sales in helmets, apparel and footwear, according to an earnings report released by Amer Sports.

BOULDER, CO (BRAIN) — Retailer web services provider SmartEtailing has expanded its Boulder office space and added three new staff members.
OLYMPIA, WA (BRAIN) — The bike retail business lost two members recently. Each was killed in a vehicle accident while bicycling.

BOULDER, CO (BRAIN) — As noted in the BikeBrain app review earlier this week, there are many mobile apps that turn your smart phone into a really fancy bike computer.