News

Posted December 27, 2012
Handsome Cycles’ She Devil mixte

MINNEAPOLIS, MN (BRAIN)—In partnership with Minneapolis shop One on One Bicycle Studio, Handsome Cycles is opening its first branded retail location. The shop, set to open in March, will also serve as Handsome’s headquarters.

Posted December 26, 2012

SCOTTS VALLEY, CA (BRAIN) — Giro Sports Design is buying about 1,500 helmets that were diverted into Costco stores in the West recently.

Posted December 26, 2012

NEW YORK, NY (BRAIN) — Registration for the 2013 TD Five Boro Bike Tour opens Jan. 22 at noon.

The May 5 tour, said to be America's largest cycling event, is a 40-mile trip through all of New York's boroughs on streets closed to traffic. Organizers expect 32,000 participants.

Posted December 26, 2012

RIVERSIDE, CA (BRAIN) — After more than four decades in business, California Cyclery & Supply Riverside Schwinn in Southern California’s Inland Empire is closing as the shop’s rented building changes ownership to become a McDonald’s.

Posted December 24, 2012

CHICAGO, IL (BRAIN) — In 2013 SRAM will sponsor and supply one of the world's top women's road racing teams, Specialized-lululemon.

Posted December 24, 2012

BOULDER, CO (BRAIN) – The Bikes Belong Coalition recently elected new executive board officers during a December meeting of its board of directors. Mike Mercuri, vice president of SRAM, has moved into the role of chairman of the board, a post previously held by Chris Fortune of Saris.

Posted December 24, 2012
Happy kids with new bikes. Photo courtesy Jenson USA

RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has teamed up with Diamondback to donate 20 BMX bicycles to school children this holiday season. The giveaway, coordinated by the East Hills Business Council of Riverside, marks the third straight year of participation for Jenson USA.

Posted December 21, 2012

PHILADELPHIA, PA (BRAIN) — Advanced Sports International, parent company of Fuji, SE, Kestrel, Breezer and Oval Concepts, has hired five new sales representatives in territories across the U.S.

Posted December 21, 2012

SAN MATEO, CA (BRAIN) — Foxconn, the company best known for manufacturing iPhones in enormous factories in China, has invested $200 million in action camera company GoPro.

Posted December 21, 2012

CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.

Posted December 21, 2012
Some of the people who built 100 Giant Revel 2 bicycles in early December as part of the RIDE NYC FORWARD initiative.

NEW YORK, NY (BRAIN) — Giant has delivered 20 of the 100 mountain bikes that it is donating to Hurricane Sandy relief efforts. The 20 bicycles will help Occupy Sandy’s team of medics travel around Brooklyn and the Rockaways treating those who are unable to get to the medical attent

Posted December 21, 2012
2013 Amgen Tour of California leader's jersey by Champion System

LOS ANGELES, CA (BRAIN) — Champion System will provide the official leaders' jerseys for the 2013 Amgen Tour of California, the race announced Friday.

The custom race jerseys will be awarded to the race leaders in various categories throughout the eight-day competition from May 12-19, 2013.

Posted December 21, 2012

BOULDER, CO (BRAIN) — Leisure Trends Group and the National Sporting Goods Association have reached an agreement that will provide NSGA members with access to retail sales data from Leisure Trends' Sporting Goods RetailTRAK program.

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