HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.
“I’m really excited to be joining Orange. They are a brand I believe in, and having ridden a Five and Patriot [Orange bike models] for years it’s safe to say my money is where my mouth is,” said Sim. “This also means I can have my frame painted any color I like now, doesn’t it?”
His first official appearance for Orange will be at the Fort William World Cup this weekend.