News
VANCOUVER, BC (BRAIN) — Road cycling website Pezcyclingnews.com is close to launching a redesigned site, the third major iteration of the 11-year-old site.
Publisher Richard Pestes said the new site will go live in a matter of days or sooner.
DENVER, CO (BRAIN) — Primal has become the official cycling apparel provider for Bike New York, the company announced Wednesday.
NORTH OLMSTED, OH (BRAIN) — Cleveland-area retailer Eddy’s Bike Shop has expanded its North Olmsted location, doubling in size to more than 10,000 square feet. It’s the second expansion for the store, which grew to 5,000 square feet from 3,000 four years earlier.
HAMONT, Belgium (BRAIN) — The Belgian bike fitting brand Cyclefit, which was owned by the now-bankrupt distributor Veltec Benelux, has a new owner, former Veltec Benelux employee Niels Heuvelman.
PETERBOROUGH, NH (BRAIN) — Outdoor retailer Eastern Mountain Sports will host a grand opening of its new store in Nashua, New Hampshire, from April 12-14. Located at 281 Daniel Webster Highway, the 22,204-square-foot space is more than twice the size of the company’s previous location across the street.
BIG FLATS, NY (BRAIN) — Stan’s NoTubes has chosen id29, a brand and communication design studio in Troy, New York, as its agency of record and long-term brand and marketing communications partner.
ALLENTOWN, PA (BRAIN) — The publisher of the American Bicyclist Study, a market study of adult bicycle consumers, is offering suppliers and retailers a chance to review an electronic copy of the study at no charge for 30 days.
TAIPEI, Taiwan (BRAIN) — German helmet maker Cratoni is taking a second stab in the U.S. The company recently announced plans to re-enter the already crowded lid market in North America, teaming up with SKS USA, which will be its exclusive distributor.
SEATTLE, WA (BRAIN) — Washington state suppliers and cycling groups have banded together to launch the Cascadia Dirt Cup, a new enduro series whose proceeds will go toward local advocacy and trail upkeep.
SAN FRANCISCO, CA (BRAIN) — Abvio, Inc. has added support for the Wahoo Fitness RFLKT computer to its Cyclemeter iPhone app.
MONTEREY, CA (BRAIN) — Light maker Magicshine is hosting night rides during this month's Sea Otter Classic here, as part of its sponsorship of the event.
WATERLOO, WI (BRAIN) — Trek has expanded its sponsorship of the National Interscholastic Cycling Association to offer high school athletes the same benefits as other racers supported by Trek's retailer-sponsored athlete program.
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