News
HAMONT, Belgium (BRAIN) — The Belgian bike fitting brand Cyclefit, which was owned by the now-bankrupt distributor Veltec Benelux, has a new owner, former Veltec Benelux employee Niels Heuvelman.
PETERBOROUGH, NH (BRAIN) — Outdoor retailer Eastern Mountain Sports will host a grand opening of its new store in Nashua, New Hampshire, from April 12-14. Located at 281 Daniel Webster Highway, the 22,204-square-foot space is more than twice the size of the company’s previous location across the street.
BIG FLATS, NY (BRAIN) — Stan’s NoTubes has chosen id29, a brand and communication design studio in Troy, New York, as its agency of record and long-term brand and marketing communications partner.
ALLENTOWN, PA (BRAIN) — The publisher of the American Bicyclist Study, a market study of adult bicycle consumers, is offering suppliers and retailers a chance to review an electronic copy of the study at no charge for 30 days.
TAIPEI, Taiwan (BRAIN) — German helmet maker Cratoni is taking a second stab in the U.S. The company recently announced plans to re-enter the already crowded lid market in North America, teaming up with SKS USA, which will be its exclusive distributor.
SEATTLE, WA (BRAIN) — Washington state suppliers and cycling groups have banded together to launch the Cascadia Dirt Cup, a new enduro series whose proceeds will go toward local advocacy and trail upkeep.
SAN FRANCISCO, CA (BRAIN) — Abvio, Inc. has added support for the Wahoo Fitness RFLKT computer to its Cyclemeter iPhone app.
MONTEREY, CA (BRAIN) — Light maker Magicshine is hosting night rides during this month's Sea Otter Classic here, as part of its sponsorship of the event.
WATERLOO, WI (BRAIN) — Trek has expanded its sponsorship of the National Interscholastic Cycling Association to offer high school athletes the same benefits as other racers supported by Trek's retailer-sponsored athlete program.
SANTA ANA, Calif. (BRAIN) — Gary Cook, co-founder along with Craig Cook of Cook Bros. Racing, has died at age 74.
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