News
TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.
PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area.
NEW YORK, NY (BRAIN) — GPS giant Garmin Ltd. will be included in the Standard & Poor's 500 index starting Thursday, the company announced.
Garmin is traded on the Nasdaq exchange under the ticker symbol GRMN. The company will replace Chicago printer RR Donnelley & Sons (Nasdaq: RRD) on the index.
BOULDER, CO (BRAIN) — The number of protected bike lanes, also called "green lanes," in the U.S. has doubled in 2012 and is on track to double again next year, according to Bikes Belong.
BOSTON, MA (BRAIN) — BMC Switzerland is now working with Durango, Colorado-based Verde PR & Consulting for public relations in North America.
The company said the will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.
BOULDER, CO (BRAIN) — Trek Store of Boulder has been acquired by Elevation Cycles owner Nick Howe, former global road brand manager for Trek.
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
WASHINGTON, DC (BRAIN) — Suppliers imported 16.2 million bikes though October this year compared with 12.8 million bikes imported over the same period in 2011. Children’s bike categories are up 33 percent overall as retailers hope to get a bike under a lot of Christmas trees this holiday season.
BOULDER, CO (BRAIN) — Power meter manufacturer Stages Cycling is sponsoring the Scott-3 Rox World Cup cross-country team, including Geoff Kabush, for 2013.
MILL VALLEY, CA (BRAIN) — Journalist John Bradley is joining TRUE Communications, a public relations and marketing company that represents a variety of bike brands.
Bradley is former senior editor at Wired and Outside magazines.
WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.
IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.
BOULDER, CO (BRAIN) — Competitor Group Inc. has promoted Caley Fretz to tech editor for Velo magazine and VeloNews.com.
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