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WHEAT RIDGE, Colo. (BRAIN) — Wheat Ridge Cyclery, a nearly 50 year old Denver-area retailer, is opening a second location.
The new location will be in Littleton, in the Ken Caryl region south of Denver. WRC's original location is in Wheat Ridge, north of Denver.
The 2020-2021 boost in ridership is undeniably real. But what happens next is anybody's guess.
![Elevation Cycles' Parker, Colorado, location. Elevation Cycles' Parker, Colorado, location.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/parker_1080x.jpg?itok=x75Mjeee)
DENVER (BRAIN) — Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.
BRAIN's parent company, Outside Inc., this week launched Find Your Good, a new initiative that enables the company’s audience of 80 million outdoor enthusiasts to donate directly to 14 diverse nonprofit partners, including the cycling organizations Grow Cycling and The Bahati Foundation.
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HEERENVEEN, Netherlands (BRAIN) — A consortium planning to acquire Accell Group and take it private has said it will move forward with the offer despite not reaching a threshold of 80% of shares committed to the buyout.
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SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions will debut The Outdoor Adventure X show next June at a Utah ski resort. The event will include outdoor product demos for cycling, camping, climbing, hiking, watersports and more.
![The Ledger building features external bike ramps up to the sixth floor. The Ledger building features external bike ramps up to the sixth floor.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/rtb_1.jpeg?itok=AJDl-bXK)
BENTONVILLE, Ark. (BRAIN) — Specialized plans to open its third Experience Center in the U.S. this fall, in this bike-hub city; the company also has acquired a store in nearby Fayetteville called The Bike Route.
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WASHINGTON (BRAIN) — Brompton Electric Folding Bicycles is recalling some 16-inch models because the front mudguard is positioned too close to the wheel.
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(BRAIN) — Shimano's REVO shorts, which are made of upcycled airbag material, won an iF Design Award in the Sport/Bicycle product category. The shorts were entered by Shimano Europe in the Netherlands.
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BERLIN (BRAIN) — E-commerce retailer Signa Sports United announced a collaboration with third-party logistics company Rhenus Warehousing Solutions and the opening of a 215,278-square-foot parts warehouse.
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STUTTGART (BRAIN) — Porsche announced on Wednesday that it acquired the remaining 80% of shares in German e-bike drive system Fazua GmbH.
HEERENVEEN, Netherlands (BRAIN) — A consortium's bid for Accell Group has failed, at least temporarily.