News

Posted June 13, 2022

WHEAT RIDGE, Colo. (BRAIN) — Wheat Ridge Cyclery, a nearly 50 year old Denver-area retailer, is opening a second location. 

The new location will be in Littleton, in the Ken Caryl region south of Denver.  WRC's original location is in Wheat Ridge, north of Denver.

Posted June 13, 2022

The 2020-2021 boost in ridership is undeniably real. But what happens next is anybody's guess.

Posted June 10, 2022
Trek decides to stop sales to the stores that have long been associated with the brand.
Elevation Cycles' Parker, Colorado, location.

DENVER (BRAIN) — Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.

Posted June 10, 2022

BRAIN's parent company, Outside Inc., this week launched Find Your Good, a new initiative that enables the company’s audience of 80 million outdoor enthusiasts to donate directly to 14 diverse nonprofit partners, including the cycling organizations Grow Cycling and The Bahati Foundation.

Posted June 10, 2022

HEERENVEEN, Netherlands (BRAIN) — A consortium planning to acquire Accell Group and take it private has said it will move forward with the offer despite not reaching a threshold of 80% of shares committed to the buyout.

Posted June 10, 2022

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions will debut The Outdoor Adventure X show next June at a Utah ski resort. The event will include outdoor product demos for cycling, camping, climbing, hiking, watersports and more.

Posted June 10, 2022
The Ledger building features external bike ramps up to the sixth floor.

BENTONVILLE, Ark. (BRAIN) — Specialized plans to open its third Experience Center in the U.S. this fall, in this bike-hub city; the company also has acquired a store in nearby Fayetteville called The Bike Route.

Posted June 10, 2022

WASHINGTON (BRAIN) — Brompton Electric Folding Bicycles is recalling some 16-inch models because the front mudguard is positioned too close to the wheel.

Posted June 9, 2022

(BRAIN) — Shimano's REVO shorts, which are made of upcycled airbag material, won an iF Design Award in the Sport/Bicycle product category. The shorts were entered by Shimano Europe in the Netherlands.

Posted June 9, 2022

BERLIN (BRAIN) — E-commerce retailer Signa Sports United announced a collaboration with third-party logistics company Rhenus Warehousing Solutions and the opening of a 215,278-square-foot parts warehouse.

Posted June 8, 2022

STUTTGART (BRAIN) — Porsche announced on Wednesday that it acquired the remaining 80% of shares in German e-bike drive system Fazua GmbH.

Posted June 7, 2022

HEERENVEEN, Netherlands (BRAIN) — A consortium's bid for Accell Group has failed, at least temporarily. 

Posted June 6, 2022
Official report attributes the fire to charger equipment failure.

CUTLER BAY, Fla. (BRAIN) — It hasn't quite been business as usual for Andante Bike Shop, operating under tents in the back of the building that was destroyed by fire in early April.

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