News
LEAMINGTON SPA, U.K. (BRAIN) — The British bicycle security brand Hiplok has hired Aspekt Brand Communications to handle the launch of the Hiplok Gold wearable bike lock.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.
CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.

VALLEJO, Calif. (BRAIN) — Wren Sports, which recently expanded its suspension fork lineup from two to 40 models, has announced that retailer Cambria Bicycle Outfitter will operate its first U.S. service center.
BEE CAVE, Texas (BRAIN) — Cycle Commerce, being launched by a Texas bike retailer, will offer bike shops three services related to profitability and efficiency. All three services essentially let a shop farm out aspects of their businesses that aren’t directly related to customer service and sales.
WORCESTER, Mass. (BRAIN) — Landry's Bicycles is expanding to seven stores with a new store opening in Worcester later this month.
VANCOUVER, British Columbia (BRAIN) — Momentum magazine has launched an online store to sell city cycling essentials such as bags, baskets, lights, helmets and casual clothing to everyday riders.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.
BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.
UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.

LEXINGTON, S.C. (BRAIN) — Hawley is now a U.S. distributor for BeetElite supplements.
MILAN (BRAIN) — Italian eyewear maker Luxottica Group, parent of brands including Oakley, Arnette and Ray-Ban, reported Monday that first-quarter net profit surged almost 34 percent to 210.4 million euros ($234.7 million) as sales in North America rose 29.4 percent and foreign exchange rates provided "a material tai

HELSINKI (BRAIN) — Amer Sports has agreed to Sports Tracker, a company that offers mobile apps that track sporting activities. Like Amer, Sports Tracker is based in Finland.
BOULDER, Colo. (BRAIN) — Stages Cycling has released a firmware update for its power meter and an update to its mobile app.