CHICAGO (BRAIN) — SRAM has hired Kate Powlison as its new road brand manager. Powlison, currently a senior marketing and communications manager at PeopleForBikes, will start at SRAM in Chicago on Nov. 2.
"I'm excited. Kate is a skilled marketing pro and is quite intimate with the key trends in road cycling. I'm certain she will be a valuable addition to our marcom team and the SRAM family," said Christopher Zigmont, SRAM's road brand director.
Powlison will work directly with SRAM's PR, product development, road sports marketing, and sales teams to develop and execute strategies for brand and product marketing.
Powlison said, "I've always admired the product, marketing, and people of SRAM. SRAM is an industry leader and gives a lot back to the bicycling world — something that's very important to me coming from PeopleForBikes. Especially from the day I set foot in the stunning new office, I knew it'd be an honor to work for SRAM."
