News
SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.
ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.
LOUISVILLE, Ky. (BRAIN) — Early-bird rates for the 2016 National Handmade Bicycle Show, offering a $100 savings on any booth space, end this Wednesday, July 15.
Available booth spaces include 10x10, 10x20, 20x20 or New Builder Tables.
ROSSANO VENETO, Italy (BRAIN) — Giuseppina Ferronato, who owned the Selle San Marco saddle company with her family, died Saturday.
"Giuseppina will be remembered for her commitment and passion that always distinguished her job in Selle San Marco," the company said in a statement this weekend.
LONGMONT, Colo. (BRAIN) — Liv will return as sponsor of the women’s category of the Wheelers & Dealers industry race at this year’s Clif Bar CrossVegas, race organizer Watts Marketing announced Friday.
BELLINGHAM, Wash. (BRAIN) — Following an extensive remodel, longtime Pacific Northwest retailer Jack’s Bicycle Center has reopened as a Giant Partner Store.
DETROIT (BRAIN) — Urban bike maker Detroit Bikes has hired former Electra sales leader Justin Manthe as its national sales director.
BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing a comfortable place to gather and enjoy events, food, and music.
EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.
LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.
Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.
BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels.
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