News
DUXBURY, Mass. (BRAIN) — Bern Unlimited has appointed bike industry veteran Jeffrey Cavicchi to lead the company’s U.S. sales efforts for the bike category. Cavicchi will oversee distribution strategy and the brand’s U.S. sales force across all product categories including head protection and apparel.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Outdoor Retailer is about to re-enter the publishing business with the re-launch of its original publication – Outdoor Retailer Magazine.

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition will present leadership awards to Erin Sprague of Specialized and Jessica Klodnicki of Bell Helmets and Blackburn at its annual awards presentation held the first evening of the Interbike show.

WILTON, Conn. (BRAIN) — Dorel Sports has appointed Russell Merry as senior vice president and general manager of North America and the U.K. for Cycling Sports Group.
WILRIJK, Belgium (BRAIN) — Sapim has moved its headquarters into a new 65,000-square-foot factory, about 40 percent larger than its previous building, which is in the same neighborhood.
PLAINFIELD, Ind. (BRAIN) — Endura is working with the e-commerce and order management provider Shopatron, to make their cycling apparel available for purchase online.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is planning two fundraising programs for World Bicycle Relief at the show's IB Awards Gala next week.

VENTURA, Calif. (BRAIN) — The new distributor Zeitbike has added De Marchi to its line of brands.

EAGLE, Colo. (BRAIN) — This month's Outlier Offroad Festival, to be held in Vail, Colo., will feature a consumer demo, enduro and cross-country racing, kids' activities, a nearby farmer's market, art fair, and distilled spirits festival, and events aimed at the cycling media. The event is Friday, Sept.
TORRANCE, Calif. (BRAIN) — Radial Sports, the exclusive distributor of FFWD 'Fast Forward' Wheels, has appointed Ty Daugherty its director of sales.

TAMPA, Fla. (BRAIN) — The attorney for former Giant dealer Fran Kane, who won a $3.25 million judgment against Giant Bicycles last week, said Kane is prepared to fight any appeal that the California supplier would file seeking to overturn the verdict.

RALEIGH, N.C. (BRAIN) — After about a year off the market, the long-standing BMX brand Eastern Bikes is coming back.
HONG KONG (BRAIN) — Vittoria Group has appointed Michael Marx as its new senior executive manager and member of its executive management team.