ODGEN, Utah (BRAIN) — Mavic has named Lyman Public Relations as its agency of record for the U.S.
LPR will support Mavic’s new and existing road, mountain bike, cyclocross and all-road product lines including wheels, shoes, helmets, technical apparel and accessories. Responsibilities will also include Mavic’s communications about sponsorships, partnerships and support of the company’s Special Service Course at professional and amateur events.
“Mavic ambassador Tim Johnson first introduced us to LPR about supporting a client event, and then paths crossed again with our sponsorship of the Holowesko/Citadel Racing Team,” said Mike Wilson, Mavic’s brand manager for the Americas. “After a thorough RFP process, we felt their experience, approach and candor were the right fit for us. Plus, they love to ride bikes, just like we do.”
Based in Northern California, LPR works with numerous outdoor and consumer lifestyle clients, including cycling clients Hincapie Sportswear, Cycliq, Mammoth Mountain and Bike Park, Big Bear Mountain Resorts and Snow Summit Mountain Bike Park.
