News
SQUAMISH, British Columbia (BRAIN) — OneUp Components says its Switch system reduces the cost of replacement chainrings and makes it easier for retailers to cover chainring standards without a huge investment in inventory.

MEQUON, Wis. (BRAIN) — Hayes Performance Systems has hired Ryan Birk as Sunringlé BMX brand manager, effective immediately. Birk is returning to Hayes, where he held the same role from 1997 to 2008. For the past 8 years, Birk has been vice president of Answer BMX.

TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.
MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association has joined several retail trade groups in opposing a proposed federal Border Adjustment Tax.

KENT, Wash. (BRAIN) — Diamondback Bicycles has launched a new consumer direct purchasing program that has been in development for more than two years.
PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix.

RAYONG, Thailand (BRAIN) — Vittoria's manufacturing company, Lion Tyres Thailand, has opened a bicycle tire and wheel test center at its rubber compound factory and R&D complex at Rayong Industrial Estate in Thailand.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Ride On events are getting a big boost this year from involvement with Walgreens and the Red Nose Day movement.
BOULDER, Colo. (BRAIN) — Camber Outdoors has opened applications for its 3rd Annual Pitchfest, which is held July 25 in Salt Lake City prior to Outdoor Retailer Summer Market.
HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components has hired bike industry veteran Devyn Pelley as its North American sales director. Pelley will spearhead all sales operations and relations in North America for the component maker. He has spent the past six years in a similar capacity at Race Face/Easton.

The CEO of Enve says accomplishments in Utah are threatened by recent controversies.
DENVER (BRAIN) — The NBC Sports Group will televise the inaugural Colorado Classic pro road race on NBCSB and NBC Sports Gold. The four-day race is Aug. 10-13.
WASHINGTON (BRAIN) — The Sustainable Trails Coalition is applauding legislation introduced last week that would end a ban on bikes, wheelchairs, strollers and game carts in federally designated Wilderness areas. The bill, introduced by Rep. Tom McClintock, R-Calif., would let federal land managers regulate the use of such vehicles on Wilderness trails.