BREMBATE, Italy (BRAIN) — The German high-end component brand THM, which was acquired by 3T last year, is now distributing to European dealers via its own B2B sales platform.
The company said the system offers retailers enhanced transparency of the order process and quicker fulfillment.
"There's lots of pent-up demand for THM's wonderful products and with our new B2B platform we'll be able to fulfill that demand," said 3T's president, René Wiertz.
"We're investing in building stock so that the high-end dealers throughout Europe who've been asking us for product will be able to order what their customers are asking for, with minimal lead times. ... THM is making some of the world's finest and lightest components. Their performance on our Exploro multisurface bikes has been flawless, and we expect demand to ramp up further with the debut of our 3T Strada all-purpose road bikes."
Interested dealers can contact info@thm.bike.
