News

Posted January 17, 2019
Thesis offers one carbon frame that can be built up as a gravel, road, cyclocross or adventure touring bike. Bikes are delivered 20% assembled and consumers hire "Local Bicycle Professionals" to complete the assembly.
Thesis founders Randall Jacobs and Alice Liu.

SAN FRANCISCO (BRAIN) — A new bike brand from an industry veteran is making waves with innovative products and its fulfillment system, as well as with its alignment with the Professional Bicycle Mechanics Association.

Posted January 16, 2019

DEL MAR, Calif. (BRAIN) — On the opening day of the inaugural CABDA West trade show here Wednesday, longtime BRAIN contributor Ray Keener made the rounds, checking in with retailers at the event. Always a master of the small talk, Ray had a simple question for each of them: "What brings you to CABDA?"

Posted January 16, 2019
Students get their hands dirty in the Track Modeling Program

OKLAHOMA CITY (BRAIN) — Celestial Cycles owner Sheridan Marquardt figures his BMX race business has tripled since the beginner-focused BMX Racing League arrived at the local track, where the Oklahoma City retailer is now a title sponsor of the facility.

Posted January 15, 2019
(BRAIN) — "Mobility" is a common buzzword in the tech and transportation industries, and in the European bike industry. In the U.S. bike industry? Not so much.
Posted January 15, 2019
Del Mar Thoroughbred Club Racetrack

DEL MAR, Calif. (BRAIN) — With gray skies and rain in the forecast, CABDA show director Jim Kersten may not have gotten the balmy Southern California welcome he hoped for as he set up for the inaugural CABDA West expo here in San Diego County this week.

Posted January 15, 2019

Find another business to whine about. The bicycle business needs no whiners.

Posted January 14, 2019

Rick Vosper's recent opinion piece titled "Cycling is the antidote to childhood obesity" should rightly serve as a warning sign to anyone in the bicycle industry. However, Mr. Vosper's criticisms are ill-informed and his proposed approach will not in itself move the needle toward increased ridership in any significant way.

Posted January 14, 2019
The UrbanArrow Family model.

VALLEJO, Calif. (BRAIN) — Thieves stole the contents of a rental cargo van including two cargo bikes and materials on the way to the CABDA West show this weekend.

Posted January 11, 2019

DURHAM, N.C. (BRAIN) — Specialized Bicycle has agreed to pay bankrupt Advanced Sports Enterprises $700,000 for rights to the Roubaix bicycle trademark in the U.S.

Posted January 10, 2019

TORONTO (BRAIN) — The e-bike brand Elby is relaunching as Elby Mobility following a private investment. The company has expanded its partnership with the new owners of BionX International, the manufacturer of OEM and aftermarket e-bike drivetrains.

Posted January 9, 2019
Specialized and Trek file objections; court lets ASE "abandon" some inventory but suppliers work to recover the products.
ASE's IP assets are being marketed by Hilco Streambank.

DURHAM, N.C. (BRAIN) — ASE's assets, including real estate and its bike brands, are being sold in an effort to satisfy creditors owed at least $100 million. Meanwhile, 40 Performance stores are set to close this month.

Posted January 9, 2019

BOULDER, Colo. (BRAIN) — Has your company been negatively affected by the 25 percent tariff increase on e-bikes and e-bike motors imported from China? If so, PeopleForBikes and the Bicycle Product Suppliers Association invite you to submit comments to the U.S.

Posted January 9, 2019

SHANGHAI (BRAIN) — Multiple Asian news sites are reporting that bike share giant Ofo has dissolved its overseas business unit, retreating from operating in the U.S., Hong Kong, Singapore and France.

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