MELBOURNE, Australia (BRAIN) — Reid Bikes will take an active role in tackling climate change by planting a tree for every bike it sells in 2020.
Reid is not only concerned with making cycling accessible to everyone, it wants to ensure a better environment. Beginning today, it enters into the tree-planting agreement with Eden Projects.
With forests worldwide in danger of wildfires, Reid partnered with Eden Projects, which has planted more than 265 million trees.
Eden Projects is a nonprofit whose mission is to provide fair wage employment to impoverished villagers as agents of global forest restoration. Its “employ to plant methodology” results in positive socio-economic and environment measures. Beginning this year, the objective is to plant a minimum of 100 million trees yearly and to offer hope through the employment of tens of thousands of people in countries where extreme poverty is rampant.
Reid Bikes started in 2008 and has stores in Melbourne, Sydney, and Brisbane. In 2014, Reid went international and started selling outside of Australia, taking on an average of five distributors a year and growing its international team. Reid has offices in the United Kingdom and Australia and is distributed in more than 20 countries through 600 retailers.
