News
As the Bike 3.0 model evolves, the rich are getting (somewhat) richer, the poor are getting (a lot) poorer, and the rest of us worker bees are getting told it's all just Business As Usual. And maybe it is.
FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.
FRIEDRICHSHAFEN, Germany (BRAIN) — The date when German e-bike motor company Fazua enters the U.S. market is now set, the company said.
FRIEDRICHSHAFEN, Germany (BRAIN) — A year after launching its electronically controlled mountain bike suspension system, Live Valve, Fox Factory has launched a version for e-bikes. The system, being shown at Eurobike this week, uses the Bosch Performance Line CX system with Kiox display.
BOULDER, Colo. (BRAIN) — Andrew Bernstein, the industry veteran who was injured in a hit-and-run in July, says he hopes to return to his job at True Communications as soon as possible.
FRIEDRICHSHAFEN, Germany (BRAIN) — Perhaps due to the absence of Interbike on this year's trade show calendar, Eurobike seems to have an extra long list of new product introductions this year. Here's a look at a few that have caught our eye so far this week.
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, Tern is highlighting the commercial use possibilities for its bikes and accessories
DURANGO, Colo. (BRAIN) — In the 100th episode of the Channel Mastery podcast, host Kristin Carpenter talks with Kimo Seymour, who oversees events and media for Life Time, the parent of the Leadville 100 mountain bike race and the Dirty Kanza gravel race.
BOULDER, Colo (BRAIN) — Last month's sales rep survey got a strong response from retailers and generated a lot of new information and discussion around an important industry topic. So we're doing it again.
FRIEDRICHSHAFEN, Germany (BRAIN) — When Shimano released details of its 12-speed drivetrain last year, Connex and KMC went to work in earnest.
FRIEDRICHSHAFEN, Germany (BRAIN) — The indoor cycling craze has come to the interior halls of the Messe Friedrichshafen, where a fair chunk of the new product news this year is related to stationary pursuits.
TEMECULA, Calif. (BRAIN) — Chad Peterson, the chief operating officer at Intense LLC, died Monday from injuries sustained in a bike accident near Temecula.
FRIEDRICHSHAFEN, Germany (BRAIN) — 4iiii, which bought the STAC stationary trainer brand earlier this year, is unveiling its first smart trainer at Eurobike this week.
Pages
Upcoming Events
1600 Pearl St., Ste 300
Boulder, CO 80302
This website copyright © 2025.
All rights reserved
