News

NEWPORT BEACH, Calif. (BRAIN) — Peloton's popularity has many women in the market for cycling shoes. But the shoes have to be fashionable, comfortable and functional.
IRVINE, Calif. (BRAIN) — Former BRAIN managing editor Toby Hill has been named the first editor-in-chief of Cycle Volta, an e-bike and electric two-wheel mobility website operated by publisher Bonnier Motorcycle Group. Hill started in his new role Monday.

TAMPERE, Finland (BRAIN) — Revonte developed a new e-bike motor designed to be used without a derailleur and with an automatic mode option, and it will debut at Eurobike next month.

In Rick Vosper's update to his May 6 editorial, it seems Walmart's Viathon brand has delivered more — and less — than promised.

STOCKHOLM (BRAIN) — Helmet industry veteran Greg Shapleigh is leaving the board of MIPS and says he will assume "a key position" in the industry.
HELSINKI (BRAIN) — Amer Sports Corporation, the former owner of Mavic and current owner of Enve Composites and other brands, has asked for its stock to be delisted from the Nasdaq Helsinki stock exchange. Mascot Bidco Oy, a group led by Chinese sports brand Anta, has acquired all shares of Amer in a buyout that was initiated last September.
ZURICH (BRAIN) — Accell Group has sold Protanium, a pedelec development brand, and Diavelo, an associated pedelec bike brand, to a new Swiss company headed by pedelec entrepreneur Karin Vogelsanger.

MINNEAPOLIS (BRAIN) — Quality Bicycle Products has announced the purchase of the Frame Saver brand from Echelon Performance Products.

NEW YORK (BRAIN) — Three bike industry brands — two of them in the e-bike market and the other in the youth bike space — have made Inc. magazine's annual list of the 5,000 fastest growing private companies.

STERLING, Va. (BRAIN) — With battery-powered grinders becoming a favorite tool among bike thieves, Altor Locks has developed its own cutting-edge technology.
When jobs, families, careers, houses and even sometimes marriages are on the line, why are we all so resistant to change?

SQUAMISH, British Columbia (BRAIN) — 7Mesh was founded by a crew with years of experience in the technical outdoor apparel market, so a technical cycling rain jacket was a natural centerpiece of its first seasons.
But its founders always had bigger plans for the brand.