News

Posted August 20, 2019
The Shimano IC5 women's indoor cycling shoe in purple.

NEWPORT BEACH, Calif. (BRAIN) — Peloton's popularity has many women in the market for cycling shoes. But the shoes have to be fashionable, comfortable and functional.

Posted August 20, 2019

IRVINE, Calif. (BRAIN) — Former BRAIN managing editor Toby Hill has been named the first editor-in-chief of Cycle Volta, an e-bike and electric two-wheel mobility website operated by publisher Bonnier Motorcycle Group. Hill started in his new role Monday.

Posted August 19, 2019
Revonte will debut a new e-bike motor at Eurobike.

TAMPERE, Finland (BRAIN) — Revonte developed a new e-bike motor designed to be used without a derailleur and with an automatic mode option, and it will debut at Eurobike next month.

Posted August 19, 2019

In Rick Vosper's update to his May 6 editorial, it seems Walmart's Viathon brand has delivered more — and less — than promised.

Posted August 19, 2019

STOCKHOLM (BRAIN) — Helmet industry veteran Greg Shapleigh is leaving the board of MIPS and says he will assume "a key position" in the industry.

Posted August 15, 2019

HELSINKI (BRAIN) — Amer Sports Corporation, the former owner of Mavic and current owner of Enve Composites and other brands, has asked for its stock to be delisted from the Nasdaq Helsinki stock exchange. Mascot Bidco Oy, a group led by Chinese sports brand Anta, has acquired all shares of Amer in a buyout that was initiated last September.

Posted August 15, 2019

ZURICH (BRAIN) — Accell Group has sold Protanium, a pedelec development brand, and Diavelo, an associated pedelec bike brand, to a new Swiss company headed by pedelec entrepreneur Karin Vogelsanger. 

Posted August 15, 2019

MINNEAPOLIS (BRAIN) — Quality Bicycle Products has announced the purchase of the Frame Saver brand from Echelon Performance Products.

Posted August 15, 2019
Rad Power's retail showroom in Seattle. Courtesy photo.

NEW YORK (BRAIN) — Three bike industry brands — two of them in the e-bike market and the other in the youth bike space — have made Inc. magazine's annual list of the 5,000 fastest growing private companies.

Posted August 15, 2019
Altor Locks' SAF is 80mm in diameter and weighs 13.7 pounds.

STERLING, Va. (BRAIN) — With battery-powered grinders becoming a favorite tool among bike thieves, Altor Locks has developed its own cutting-edge technology.

Posted August 15, 2019

When jobs, families, careers, houses and even sometimes marriages are on the line, why are we all so resistant to change?

Posted August 15, 2019
"Filling the parking spots."

SQUAMISH, British Columbia (BRAIN) — 7Mesh was founded by a crew with years of experience in the technical outdoor apparel market, so a technical cycling rain jacket was a natural centerpiece of its first seasons.

But its founders always had bigger plans for the brand.

Posted August 14, 2019

CARLSBAD, Calif. (BRAIN) — SockGuy's summer "promo" sock supports the Yellow Umbrella movement in Hong Kong.

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