News
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will follow current local and state COVID-19 guidelines and not require masks during the open-air event.
LOS ANGELES (BRAIN) — Two months after entering the bike-sharing market, micromobility company Bird is now moving into the consumer e-bike market.
There are 350 athletes - women and girls - who need to be evacuated from Afghanistan IMMEDIATELY and you can help.
COLORADO SPRINGS, Colo. (BRAIN) — Hundreds of female athletes, including cyclists, are in fear for their lives in Afghanistan as the Taliban takes control of the nation.
IRVINE, Calif. (BRAIN) — Pedego Electric Bikes, which now has more than 200 retail stores globally, says the locations have surpassed $121 million in system-wide retail sales over the last 12 months.
The stores are locally owned under license, not franchise, agreements.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles will work with an Atlanta-based nonprofit organization to establish a program through retailers to collect used e-bike batteries to deliver to its recycling partner.
LAUSANNE, Switzerland (BRAIN) — The IRONMAN Group has acquired the multi-day cycling event series Haute Route and the Gravel Epic series, which Haute Route acquired earlier this year.
WASHINGTON (BRAIN) — Marin Bikes is working with the U.S. Consumer Product Safety Commission to recall about 2,100 bikes in the U.S. because their bottom bracket spindles can break. Marin also is working with Canadian authorities to recall about 875 bikes that were sold there.
EUGENE, Ore. (BRAIN) — Outdoor brand Burley released a limited-edition collection of bags in collaboration with North St. Bags that are constructed with nearly 80% upcycled materials.
NOVATO, Calif. (BRAIN) — Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo and other bike, mobility, and auto brands. Mike's former partners will remain with the business and said the stores will continue to carry non-Pon bike brands such as Specialized.
RICHARDSON, Texas (BRAIN) — Said to be the largest family-owned bike retailer in Texas, Richardson Bike Mart is increasingly not just in Richardson, a community in the Dallas-Fort Worth area. The store has four locations now, only one of which is in Richardson.
WHISTLER, British Columbia (BRAIN) — RideWrap, a Whistler-based brand, is perhaps the bike industry's best example of a company manufacturing close to market.
ETNA, Calif. (BRAIN) — Steve Potts, a co-founder of WTB and a member of the Mountain Bike Hall of Fame, is developing a new line of components that will be produced in Japan and Taiwan by factories including Nitto, Panaracer, Tange-Seiki, Suzue and Tange Tubing.
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