News

MONTEREY, Calif. (BRAIN) — TASCO MTB is a four-person company — not including a high school student helping part-time with shipping — that understands the old adage that good news travels fast, but bad news travels faster.

SACRAMENTO, Calif. (BRAIN) — California's Gov. Gavin Newsom has vetoed bills that would have allowed cyclists to treat stop signs like yields and repealed jaywalking laws. Both bills were supported by bike and pedestrian advocacy groups including CalBike.

MONTEREY, Calif. (BRAIN) — Congressman Jimmy Panetta (D-Calif.) attended the Sea Otter Classic on Friday to count down the start of the e-bike race, but he also took time to recount the progress of the E-BIKE Act to establish a more affordable transportation option.

MONTREAL (BRAIN) — Dorel Industries has agreed to sell Dorel Sports to Pon Holdings for $810 million in cash.

MONTEREY, Calif. (BRAIN) — Brands traditionally save their new product launches for the Sea Otter Classic in the spring, and the latest festival had its share despite being held in the fall because of the COVID-19 pandemic.
Here are some of the new products BRAIN came across:

BRADENTON, Fla. (BRAIN) — In August, BRAIN spoke with Sébastien Coué, the vice presidents of sales and marketing for Look Cycle Internationals. Coué moved to the United States this August in order to support the development of the company's American subsidiary, which was created in 2019. Look Cycle Holding has an annual turnover of $53 million, with 75% of the revenues generated outside of France; that includes 15% in the United States and 15% in Asia.

MONTEREY, Calif. (BRAIN) — BRAIN talks to industry folks on the opening day of the first Sea Otter Classic since 2019, and asks: What's changed for you?

RICHFIELD, Minn. — Best Buy's announcement in August that it would enter the e-mobility space is actually a return to the marketplace for the big-box behemoth.
A version of this article ran in the October issue of Bicycle Retailer & Industry News.
Most ambitious shop staffers look ahead to rising up through the ranks in the industry. How many of you have talked to a successful company's sales rep and thought, "I wish I had their job!"
IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is finding membership growth coming from around the industry as more brands, distributors and other industry members have been joining the association as associate members.

IANGSU, China (BRAIN) — The e-bike industry is amid a tightening battery pack market with many cell suppliers putting manufacturers on allocation, resulting in longer lead times and the potential for higher prices.
I proposed partnering on a three-part series to Jay Townley and Rick Vosper after reading that the Bicycle Industry Employers Association guarantees a $32,000 a year job to mechanics who complete their training.
Outside-the-industry folks were livid. "That's not even a living wage in most urban markets!"
ASHEVILLE, N.C. (BRAIN) — A shrinking pool of job candidates this summer created another challenge for an industry still navigating a turbulent supply chain.