News

Blackburn accessories will be available at Walmart

Posted February 25, 2021

SCOTTS VALLEY, Calif. (BRAIN) — Accessory manufacturer Blackburn Design announced a partnership with Walmart on Thursday to offer products from 10 categories, including pumps, lights, locks, and tools.

BOA's new owner, Compass Diversified, reports 8% sales increase in 2020

Posted February 24, 2021

BOA's full-year net revenue, including pre-acquisition revenue, was $106 million.

Mavic has new distributor in Denmark, Western Europe

Posted February 24, 2021

HOYA, Germany (BRAIN) — Hermann Hartje KG will distribute Mavic products in Denmark, Netherlands, Belgium, and Luxembourg beginning March 1.

Mavic previously was distributed in Denmark through Bike Toyz of Skodstrup, Denmark.

Cycling groups call for an end to helmet laws after a study showed inequity of enforcement

Posted February 23, 2021
In the Seattle area, Black people, who make up 8% of the population, received 17% of the tickets.

SEATTLE (BRAIN) — With a new study showing Seattle police have ticketed Black riders not wearing helmets nearly four times the rate as white riders since 2003, multiple advocacy groups are working to decriminalize helmet use in the city and in King County.

Outdoor Retailer Summer show moved to August dates

Posted February 23, 2021

DENVER (BRAIN) — Emerald Expositions announced Tuesday that its Outdoor Retailer Summer 2021 show, originally scheduled for June, has been moved to Aug. 10-12. The event is held at the Colorado Convention Center in Denver. 

PPP loan application period for businesses with fewer than 20 employees opening

Posted February 23, 2021

WASHINGTON (BRAIN) — The Small Business Administration will provide businesses and nonprofits with fewer than 20 employees an exclusive 14-day Paycheck Protection Program loan application period.

SRAM buys Time's pedal business from Rossignol Group

Posted February 22, 2021
The announcement comes after Cardinal Cycling Group acquired Time's bike and frame business. The two businesses will operate separately.
Time introduced the Cyclo gravel pedal in 2019.

CHICAGO (BRAIN) — SRAM has completed the purchase of the Time Sport pedal business from Rossignol Group.

Pocket Outdoor Media acquires Outside magazine, Outside TV, Gaia GPS, athleteReg, and Peloton magazine; Rebrands as Outside

Posted February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.

Pocket Outdoor Media acquires Peloton magazine

Posted February 22, 2021

BOULDER, Colo. (BRAIN) — Pocket Outdoor Media on Monday announced the acquisition of Peloton magazine, expanding its portfolio of active lifestyle brands.

New brand to launch 3D-printed custom cycling shoe in April

Posted February 19, 2021

BOULDER, Colo. (VeloNews) — Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe. The LoreOne, a hardshell, carbon cycling shoe, will launch in April.

QBP's Tauer: Industry does not represent who we serve

Posted February 19, 2021

BLOOMINGTON, Minn. (BRAIN) — Of all the outdoor sports market segments, the cycling industry has been and remains the most difficult to diversify, said the woman who started the Outdoor CEO Diversity Pledge. But she's not giving up.

Austria's Pierer Mobility to enter North American e-bike market in 2022

Posted February 18, 2021

MATTIGHOFEN, Austria (BRAIN) — After entering the European e-bike market, motorbike giant Pierer Mobility AG, the parent of KTM Motorbike, Husqvarna Motorbikes, GasGas Motorbikes and WP Suspension, seems to smell further sales opportunities.

BTI restructures as employee ownership trust

Posted February 18, 2021
BTI's headquarters in Santa Fe.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International has recently restructured as an Employee Ownership Trust, which co-founder and president Preston Martin said benefits employees and gives them more voice in strategic decision making.

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