News

Posted June 28, 2021
But some retailers take a dim view of the pro-deal platform.

BOULDER, Colo. (BRAIN) — After an outdoor industry retail group came out against the ExpertVoice pro purchase platform last week, some bike brands are defending the platform.

Posted June 28, 2021
Ben Smith, left, and John Abrahams co-founded Hiplok 10 years ago.

LEAMINGTON SPA, United Kingdom (BRAIN) — Hiplok began a decade ago with the idea to make a wearable lock for a simple and convenient way to secure your bike. In those past 10 years, much has changed — and so has Hiplok.

Posted June 25, 2021
ABC's revised Cook Bros product lineup.

ANAHEIM, Calif. (BRAIN) — A Patent and Trademark Office board has cleared the way for American BMX Company to register the dead trademark for "Cook Bros. Racing," the pioneering BMX and mountain bike brand. The trademark's previous owner had objected to ABC's move to take ownership of the Old School brand.

Posted June 25, 2021
REI plans to carry Zize Bikes, designed for riders over 200 pounds.

SEATTLE (BRAIN) — REI Co-op announced it will carry expanded women's apparel sizes on its website and in 34 stores by the end of the year and also will offer Zize Bikes, designed to safely accommodate riders over 200 pounds.

Posted June 24, 2021

BLACK MOUNTAIN, N.C. (BRAIN) — Dylan Schemel found his true calling after a desperate friend contacted him about a bike in need of a tune. From there, Pisgah Bike Works was born.

Posted June 23, 2021

LOS ANGELES (BRAIN) — Micromobility company Bird will enter the bike-sharing market this year with a line of pedal-assist e-bikes and a Smart Bikeshare platform.

Posted June 23, 2021
What would it mean to the industry?

TAICHUNG CITY, Taiwan (BRAIN) — China's recent saber-rattling might have temporarily drowned out the buzz of freehubs in Taiwan, a country home to many manufacturers and U.S. industry expatriates, but it hasn't triggered alarms about impending conflict between the countries.

Posted June 23, 2021

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Posted June 22, 2021

Like so much bicycle technology, the idea of a suspension stem dates back much further than recent memory — in this case to at least 1887.

Posted June 22, 2021

NORTH HOLLYWOOD, Calif. (BRAIN) — Retailer Bent Up Cycles has purchased recumbent brand Bacchetta Bicycles with plans to invest in product development and expand recumbent innovation.

Posted June 21, 2021

MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.

Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.

Posted June 21, 2021

MIAMISBURG, Ohio (BRAIN) — United Wheels Inc. has integrated an option into two of its bicycle brands' checkout pages that will offer e-commerce customers professional assembly options through Beeline Connect.

Posted June 18, 2021
Suzette Ayotte

After years in PR and marketing, Suzette Ayotte is back to her roots, making sales cold calls on bike shops. She says some things have changed in the bike industry. Others have not.

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