News
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association and USA Cycling are now working together to promote youth cycling and connect older NICA athletes to other opportunities in cycling. The agreement includes financial support from USAC.
HAYWARD, Calif. (BRAIN) — Globally, Bianchi has launched an expansive new e-bike product line, which includes city, touring and mountain bike models and a 3D online custom bike configurator.
The full line, called E-Omnia, uses Bosch's Performance Line CX motor.
IRVINE, Calif. (BRAIN) — Heather Mason has been named president of the National Bike Dealers Association and officially will begin her new role at the nonprofit in February.
LAKEVILLE, Mass. (BRAIN) — Spark Bike Run Sports, a 10-year-old multi-sport retailer south of Boston, has announced on its website that the store has been purchased by Trek Bicycle.
SAN DIEGO (BRAIN) - Trek has agreed to buy at least a dozen of Mike Olson's bike shops, including the six Trek Bicycle Superstore locations in the San Diego area and in Albuquerque, New Mexico, one Nytro Multisport store in Encinitas, California, and the six-store Bike Gallery chain in the Portland area.
WASHINGTON (BRAIN) — The Biden administration is working with the U.S. Small Business Administration to address eligibility, compliance, and integrity issues while promoting transparency in obtaining first-time Paycheck Protection Program loans.
BOSTON (BRAIN) — "Adaptability" is a buzzword that's become as much a part of the bicycle industry as "game-changer." Still, it's a bit rare when you can call a helmet adaptable.
SALT LAKE CITY (BRAIN) — The Trump administration's controversial decision to shrink Bears Ears and Grand Staircase-Escalante national monuments' borders in Utah is under review with President Joe Biden is considering restoring the original borders.
NEW YORK CITY (BRAIN) — A 30-second commercial for Microsoft Teams, which aired for the first time during the Green Bay-Tampa Bay NFL game on Sunday, featured the direct-to-consumer bike brand Priority Bicycles and its founder and CEO David Weiner. The industry veteran couldn't be more pleased.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes has broadened its expansion in Europe, Scandinavia, and the United Arab Emirates with four new distributors.
CHARLOTTE, N.C. (BRAIN) — After catering to runners for nearly 20 years, it was inevitable that sock manufacturer Feetures would enter the cycling sphere. After all, a lot of Feetures consumers enjoy both sports, with many asking for cycling-specific line.
PARK CITY, Utah (BRAIN) — PeopleForBikes will be a presenting sponsor of next summer's Big Gear Show. The organization will provide business education resources at the show. The show also will make use of PeopleForBikes RideSpot app to help bike brands share tailored route maps with demo participants.
HONG KONG (BRAIN) — Covation Holdings Limited plans to expand into the Asia Pacific market with a new Hong Kong sales hub for its bicycle brands, which include Huffy, Royce Union, Niner, Batch, Buzz E-Bikes, and Vaast. The office will also represent Allite, the company's materials business.
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