News

Posted June 17, 2021

LOUISVILLE, Colo. (BRAIN) — The Pro's Closet will provide bicycles and equipment discounts to a Colorado-based nonprofit that provides mountain biking opportunities for Latinas and girls from low-income families.

Posted June 16, 2021

FRANKFURT (BRAIN) — Two of the largest e-commerce retailers in the bicycle market, Germany's BIKE24 and the UK's WiggleCRC, will each end up publicly traded soon. 

Posted June 15, 2021

TAIPEI, Taiwan (BRAIN) — Taiwan's e-bike exports are on track to exceed regular bike exports for the full year, for the first time.

Posted June 15, 2021

(BRAIN) — An outdoor industry trade group is urging speciality retailers to reconsider relationships with vendors who use the ExpertVoice pro deal platform. The group, Grassroots Outdoor Alliance, says ExpertVoice erodes brand equity by turning consumers into deep-discount buyers.

Posted June 15, 2021

While the rest of the market is scrambling for product, the e-bike sector just keeps on growing. And that's a good thing for the IBD.

Posted June 15, 2021

KUALA LUMPUR, Malaysia (BRAIN) — The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks.

Posted June 14, 2021
The Intense 951.

TEMECULA, Calif. (BRAIN) — Intense Cycles is launching a new series of bikes that is being sold through multiple channels, including consumer-direct, IBD, and through Costco.com. 

Posted June 14, 2021

2021 is truly a supply chain nightmare, but that doesn’t mean the American Bicycle Business cannot quickly learn and adapt.

Posted June 14, 2021
Dale Mattson.

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: COVID-19, Year 2: How are restrictions easing, how’s inventory, and which business adaptations will you keep?

Posted June 14, 2021

GRANTS PASS, Ore. (BRAIN) — When Mark Acosta moved to this southwestern Oregon town, he had decided the time was ripe for a change. "When I moved here, I wanted to start a hobby business," he recalled.

Posted June 11, 2021
Local Trek Bicycle Stores planning Pride Rides on June 27.

WATERLOO, Wis. (BRAIN) — Trek Bicycle will donate $75,000 to several regional LGBTQIA+ organizations and host national Pride Ride events on June 27.

Posted June 11, 2021
The headbadge was custom made by Jen Green of Philadelphia's Revolution Cycle Jewelry.

PHILADELPHIA (BRAIN) — Philly framebuilder Steve Bilenky fulfilled a special order for a custom bike in under two weeks recently — a far cry from his usual two-year waiting list for custom frames. This time the customer was the U.S. State Department Office of Diplomatic Gifts.

Posted June 11, 2021
But we need to be on guard.
Getty Image

ASHBURN, Va. (BRAIN) — Ransomware attacks that shut down operations at a major oil pipeline in May and the world's largest meat processor in June refocused the nation's attention on the importance of cybersecurity. Less known nationally, four bicycle companies also have been targeted in the past year.

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