News

Heather Mason: This is not a goodbye

Posted March 2, 2021

This is not a goodbye, rather an introduction to follow me in my new role as president of the National Bicycle Dealers Association.

Court dismisses lawsuit against micromobility data-sharing

Posted March 2, 2021

PASADENA, Calif. (BRAIN) — A federal judge dismissed a case last week against the Los Angeles Department of Transportation about its collection of real-time data on micromobility users.

UK brand Whyte Bikes gets investment from Cairngorm Capital

Posted March 1, 2021

LONDON (BRAIN) — The UK investment firm Cairngorm Capital Partners LLP has made a strategic partnership and investment in Whyte Bikes Limited, a British brand founded in 1999.

NBDA hosts women in the industry webinar on Monday

Posted March 1, 2021
"Women of the Bicycle Industry" held in conjunction with International Women's Day.

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association women's virtual networking event is scheduled for March 8 as part of International Women's Day.

Buttigieg to speak at LAB's virtual National Bike Summit on Wednesday

Posted March 1, 2021
Pete Buttigieg. Photo courtesy U.S. DOT.

WASHINGTON (BRAIN) — Transportation Secretary Pete Buttigieg will address the League of American Bicyclists' annual National Bike Summit on Wednesday. The four-day summit is being held virtually this year.

Lime invests $50 million in its e-bike micromobility service

Posted March 1, 2021

SAN FRANCISCO (BRAIN) — Ride-share company Lime announced a $50 million investment in e-bikes that includes upgraded hardware and plans to expand service to 25 more cities this year.

Guest Editorial: E-bike safety and how IBDs are the first line of defense

Posted March 1, 2021

Now more than ever retailers need to emphasize e-bike safety.

Fox wins critical round in long-running patent fight with SRAM

Posted March 1, 2021

WASHINGTON (BRAIN) — A U.S. Patent and Trademark Office board has sided with Fox Factory and invalidated parts of a key SRAM patent on its X-Sync wide-narrow chainrings.

Retailer partners with Storck to open concept store

Posted February 26, 2021
Owner Peter Dorantes in front of his Storck store in Santa Clarita.

SANTA CLARITA, Calif. (BRAIN) — German brand Storck Bicycle GmbH is expanding its business in Northern America. With the help of a new exclusive partner, a Storck Concept Store has just opened here.

Fox Factory's CEO: 'We really, really, like what we are seeing.'

Posted February 26, 2021

BRASELTON, Ga. (BRAIN) — Fox Factory’s bicycle-related business was up 22.4% last year, totaling $367 million.

And Fox's CEO said he's optimistic that demand for bikes — especially those with Fox suspension — will remain strong for the rest of 2021 and beyond. 

REI will issue member credit despite co-op's lack of profit in 2020

Posted February 26, 2021

SEATTLE (BRAIN) — Despite not making a profit in 2020 because of the COVID-19 pandemic, REI Co-op will issue members member credits equivalent to what they would have earned. The credits are commonly referred to as member dividends.

Online discussion tackles lack of micromobility use among women

Posted February 25, 2021

WASHINGTON (BRAIN) — An upcoming event on International Women's Day explores why a disproportionate number of men use micromobility compared to women and what can be done to increase ridership.

REI details first satellite campus, remote work options

Posted February 25, 2021

SEATTLE (BRAIN) — REI Co-op announced the location of its first corporate satellite office, five months after selling its newly constructed corporate campus and revealing plans to move to a modified remote work environment.

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