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David Zimberoff will leave SRAM to work on World Bicycle Relief project

Published October 25, 2022

CHICAGO (BRAIN) —  Longtime SRAM marketing chief David Zimberoff will soon leave the company to focus on a transportation research project for World Bicycle Relief, a nonprofit launched by SRAM's co-founders in 2005 and supported by the company and others. 

Zimberoff, currently SRAM's vice president of marketing, was an industrial designer at a Chicago-based firm where he first met the founders of SRAM in 1993, helping them to design the first ESP rear derailleur. After founding SRAM’s in-house industrial design department in March 1995, he moved to Germany when SRAM acquired Sachs to set up a mirror ID group at SRAM’s Schweinfurt facility.

He returned to the U.S. and took the helm of the marketing department in 1999.  

“I’ve always been passionate about World Bicycle Relief and mobility in rural communities around the world lacking access to basic transportation,” said Zimberoff. “Since founding ID in 1995 and leading marcom over the past two decades, I’ve built a unique network of cycling experiences and relationships that I hope to leverage for meaningful and powerful change,” he added.

SRAM CEO Ken Lousberg said, "DZ has been an amazing force at SRAM for nearly 30 years, and we’re excited to see where this new exploration might go. It is also great that Dave isn’t going far and will be able to stay with us as long as is needed to find his replacement and help us bring that person up to speed.”  

FK Day, a SRAM co-founder and the founder and chairman of WBF, said, “When I first met DZ at a small ID consultancy in Chicago, he was a talented up-and-coming design leader. We knew that he would add value to SRAM. Hiring him was one of the best decisions I’ve ever made.” 

The company said the search for Zimberoff's replacement will begin in the coming weeks. SRAM said it plans to conduct an extensive internal and external search for his replacement. More information will be made available via

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