News

Posted August 19, 2021

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles will work with an Atlanta-based nonprofit organization to establish a program through retailers to collect used e-bike batteries to deliver to its recycling partner.

Posted August 19, 2021

LAUSANNE, Switzerland (BRAIN) — The IRONMAN Group has acquired the multi-day cycling event series Haute Route and the Gravel Epic series, which Haute Route acquired earlier this year.

Posted August 18, 2021

WASHINGTON (BRAIN) — Marin Bikes is working with the U.S. Consumer Product Safety Commission to recall about 2,100 bikes in the U.S. because their bottom bracket spindles can break. Marin also is working with Canadian authorities to recall about 875 bikes that were sold there.

Posted August 18, 2021
Burley Pittock Pouch.

EUGENE, Ore. (BRAIN) — Outdoor brand Burley released a limited-edition collection of bags in collaboration with North St. Bags that are constructed with nearly 80% upcycled materials.

Posted August 18, 2021

NOVATO, Calif. (BRAIN) — Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo and other bike, mobility, and auto brands. Mike's former partners will remain with the business and said the stores will continue to carry non-Pon bike brands such as Specialized.

Posted August 17, 2021
Bike Mart owner Woody Smith.

RICHARDSON, Texas (BRAIN) — Said to be the largest family-owned bike retailer in Texas, Richardson Bike Mart is increasingly not just in Richardson, a community in the Dallas-Fort Worth area. The store has four locations now, only one of which is in Richardson.

Posted August 17, 2021
The frame protection brand also produces in Canada, New Zealand, and Sweden.

WHISTLER, British Columbia (BRAIN) — RideWrap, a Whistler-based brand, is perhaps the bike industry's best example of a company manufacturing close to market. 

Posted August 17, 2021

ETNA, Calif. (BRAIN) — Steve Potts, a co-founder of WTB and a member of the Mountain Bike Hall of Fame, is developing a new line of components that will be produced in Japan and Taiwan by factories including Nitto, Panaracer, Tange-Seiki, Suzue and Tange Tubing.

Posted August 17, 2021

The A-to-Z Guarantee has a lot of loaded words despite pledging support of customers who buy a product that causes property damage or personal injury.

Posted August 16, 2021

PARK CITY, Utah (BRAIN) — Months after Trek bought Specialized's largest dealer in the Austin, Texas, market, Specialized has opened a company-owned operation in the city. Specialized Austin provides virtual consultations and home delivery of web-ordered bikes and equipment.

Posted August 16, 2021
A Rouvy rider.

PRAGUE (BRAIN) — The Pale Fire Capital investment group has invested $6 million in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application.

Posted August 16, 2021

BROOKLYN, N.Y. (BRAIN) — R&A Cycles, which operates brick-and-mortar stores in Brooklyn and Walnut Creek, California, as well as a well-known e-commerce business, has introduced a $150 charge on bikes sold at its stores, to cover shipping, handling, and assembly.

Posted August 16, 2021

BOULDER, Colo. (BRAIN) — Tim Patterson, the President and Chairman of the Board of Project Bike Tech, passed away on July 12, 2021. He was 66 years old.

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