News

Posted June 23, 2021
What would it mean to the industry?

TAICHUNG CITY, Taiwan (BRAIN) — China's recent saber-rattling might have temporarily drowned out the buzz of freehubs in Taiwan, a country home to many manufacturers and U.S. industry expatriates, but it hasn't triggered alarms about impending conflict between the countries.

Posted June 23, 2021

ASPEN, Colo. (BRAIN) — Nirvana X Group's decision to become the U.S. distributor of e-bike manufacturer Nox Cycles was solidified last year when bike supply began shrinking.

Posted June 22, 2021

Like so much bicycle technology, the idea of a suspension stem dates back much further than recent memory — in this case to at least 1887.

Posted June 22, 2021

NORTH HOLLYWOOD, Calif. (BRAIN) — Retailer Bent Up Cycles has purchased recumbent brand Bacchetta Bicycles with plans to invest in product development and expand recumbent innovation.

Posted June 21, 2021

MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.

Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.

Posted June 21, 2021

MIAMISBURG, Ohio (BRAIN) — United Wheels Inc. has integrated an option into two of its bicycle brands' checkout pages that will offer e-commerce customers professional assembly options through Beeline Connect.

Posted June 18, 2021
Suzette Ayotte

After years in PR and marketing, Suzette Ayotte is back to her roots, making sales cold calls on bike shops. She says some things have changed in the bike industry. Others have not.

Posted June 17, 2021

LOUISVILLE, Colo. (BRAIN) — The Pro's Closet will provide bicycles and equipment discounts to a Colorado-based nonprofit that provides mountain biking opportunities for Latinas and girls from low-income families.

Posted June 16, 2021

FRANKFURT (BRAIN) — Two of the largest e-commerce retailers in the bicycle market, Germany's BIKE24 and the UK's WiggleCRC, will each end up publicly traded soon. 

Posted June 15, 2021

TAIPEI, Taiwan (BRAIN) — Taiwan's e-bike exports are on track to exceed regular bike exports for the full year, for the first time.

Posted June 15, 2021

(BRAIN) — An outdoor industry trade group is urging speciality retailers to reconsider relationships with vendors who use the ExpertVoice pro deal platform. The group, Grassroots Outdoor Alliance, says ExpertVoice erodes brand equity by turning consumers into deep-discount buyers.

Posted June 15, 2021

While the rest of the market is scrambling for product, the e-bike sector just keeps on growing. And that's a good thing for the IBD.

Posted June 15, 2021

KUALA LUMPUR, Malaysia (BRAIN) — The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks.

Pages