INDIANAPOLIS (BRAIN) — Specialized Bicycle Components added to its growing list of company-owned retail stores by acquiring the four-store Gray Goat Bicycle Co. chain, two sources have told BRAIN.
Specialized and Gray Goat Bicycle Co. President/Owner Brian Gootee declined comment.
Gray Goat has two locations in Indianapolis, one in Carmel, Indiana, and another in Franklin, Indiana. It's not known if the leadership and sales teams will remain in place or if the chain will retain the Gray Goat Bicycle Co. name.
In November, Specialized acquired the BikeSource retail chain, which has stores in Colorado, Ohio, and North Carolina. In September, Specialized bought the three-store McLain Cycle & Fitness chain in Traverse City, Michigan.
While Specialized has been adding stores, Trek Bicycle is doing the same. Last month, it purchased purchased Maryland's Race Pace Bicycles, which has seven locations in the Baltimore area, and the Washington, D.C.-area retail chain Spokes, Etc. In October, Trek also acquired the BikeBarn chain, with eight locations in the Houston area. Over the summer Trek also acquired Big Ring Cycles in Golden, Colorado, and Golden Bear Bikes in Broomfield, Colorado.
Months after Trek bought its largest dealer in the Austin, Texas, market in December 2020, Specialized opened a company-owned operation in the city. Specialized Austin provides virtual consultations and home delivery of web-ordered bikes and equipment.
Pon Holdings — the parent of Cannondale, Cervélo, Santa Cruz, and other bike brands — also acquired the Mike's Bikes chain in California's Bay Area.
