International
ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of Wahoo Fitness products in Australia.
The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.
MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.
FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.
PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.
MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.
DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has named Asli Bisiklet as its distributor in Turkey.
ROSSANO VENETO, Italy (BRAIN) — Selle San Marco has adopted a Minimum Advertised Price policy for 2014 and said it will sell only to authorized distributors and retailers.
AUSTIN, TX (BRAIN) — Tern Bicycles founder Josh Hon has been selected as an expert for a panel discussion on urban transportation at next month’s South by Southwest (SXSW) Interactive Conference.
SAN DIEGO (BRAIN) – Australian parts and accessories maker JetBlack Cycling has promoted its U.S. brand director, Mike Ely, to international sales director. Ely joined JetBlack last spring — to lead an expansion of the brand’s U.S.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will open a new office in Taichung, Taiwan, in June to better support its bike manufacturing partners on the island.
HEERENVEEN, the Netherlands (BRAIN) — E-bikes and sales in the North American market boosted full-year revenue for Accell Group N.V.
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
WARWICK, R.I. (BRAIN) — WeeBikeShop is now the U.S. distributor for the Australia-made carbon fiber Zelvy balance bike and Ridgeback UK's line of balance bikes and children's bikes.
VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.
FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.
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