WOBURN, United Kingdom (BRAIN) — U.K. brand AbsoluteBlack has announced that Bicycle Technologies International will distribute its chainrings, hubs and other components in the U.S. starting in January 2015.
"It is hard to hide the fact that U.S. sales are a big part of our business. Initially we wanted to trade only from our website, but we realized quickly it's becoming more challenging with orders increasing every month. It was time to look for a serious partner who could help us expand in the U.S. market and serve our customers and shops better. BTI was a natural choice from obvious reasons," AbsoluteBlack founder Marcin Golec said.
The company will also continue to sell consumer direct through its website, absoluteblack.cc.
"AbsoluteBlack drivetrain products are almost beyond category," said John Salomonsen, purchasing manager at Santa Fe, New Mexico-based BTI. "Marcin constantly pushes the boundary between aesthetics and physics and somehow manages to do it without compromising performance. BTI is truly excited to help expand AbsoluteBlack product availability to U.S. bike dealers."
