Industry News
VICENZA, Italy—The Shimano Europe sales office has teamed up with Dainese to distribute the Italian brand of protective gear.
On Wednesday, Shimano became the exclusive distributor of the Dainese bike collection in Sweden, Norway, Finland, Denmark, France, Poland, the Netherlands, Belgium and Luxembourg.
The offices of the Bicycle Trade Association of Canada has a new address and phone number. The phone system has been down for the past 24 hours, but should be back up and running as of 9 a.m. today.
TORONTO (BRAIN)—Retire Your Ride, Canada’s National Vehicle Recycling Program, announced a new initiative this week that gives participants up to $490 off the purchase of a new, high-end commuter bicycle through a national partnership with the Bicycle Trade Association of Canada (BTAC).
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike unveiled a revamped Web site on Tuesday that includes expanded exhibitor resources and enhanced attendee show planning features.
WOODINVILLE, WA (BRAIN)—Full Speed Ahead has hired Ivan Harms as the new sales account executive for OEM and aftermarket for the West Coast region with a particular focus on California.
WEST JORDAN, UT (BRAIN)—Dean P. Gestal, chief executive officer of Reynolds Cycling, has appointed two new managers as part of a restructuring to focus specifically on the wheel business.

Bill Kramer with Nemo Tents demonstrates how to set up the Morpho AR tent during a media camping trip with Scott USA last week. Nemo provided tents for the group of 20 or so editors and the Scott team for the overnight near Sun Valley, Idaho.
OLNEY, IL (BRAIN)—KHS Bicycle Parts recently increased its sales force. Local bike enthusiast Wain Davis joined the KHS team to assist in customer services and sales.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle is offering its dealers a new retail services plan through the company’s partnership with GE Money and Simplêfy.
SAN CARLOS, CA (BRAIN)—Syncros Applied Technologies has added an e-commerce function to its Web site that allows consumers to purchase Syncros components online. The sale is then credited to and product fulfilled by independent bicycle dealers.
HOLLIDAYSBURG, PA (BRAIN)—A judge has upheld the validity of two release waivers signed by a woman severely injured four years ago in the Tour de ‘Toona. By signing the she acknowledged the inherent dangers of bicycle racing.
MISSOULA, MT (BRAIN)—Adventure Cycling Association—North America's largest cycling membership organization—was recently presented with a $10,000 check from Recreational Equipment at Adventure Cycling's headquarters in Missoula, Montana.
ELKTON, MD (BRAIN)—Quality Bicycle Products has begun distribution of Gore’s low-friction shift and brake cable systems to retailers.
CHICAGO, IL (BRAIN)—Unprecedented legal bills has forced the Bicycle Products Supplier Association to impose an additional assessment fee on its 83 members as part of its annual dues structure.

The message came down loud and clear a couple days ago: Don't mess with Lance's bike!
One of the two men arrested in connection with the Tour of California theft of Lance's $10,000 TT bike is headed to California state prison for three years.
IRVINE, CA (BRAIN)—Shimano NA has created a new Retail Services Department with a focus on addressing and improving every aspect of the company’s service support to dealers in North America.
Shimano NA’s Penina Bush, who was vice president, will lead the cycle division’s new department.

SUN VALLEY, ID (BRAIN)—If new product shown at Press Camp this week is any indicator of what’s to come in 2010, the industry will add value-driven, and in some cases, lower priced product, to their line-ups in response to a down shift in consumer spending amid the U.S. recession.
ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.
It was such a success that the company is expanding from two to three cities for 2010.

SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.