Industry News
WATERLOO, WI (BRAIN)—Trek Bicycle, along with Luxembourg-based Leopard True Racing, will co-title the sponsorship of the formerly unnamed Luxembourg Pro Cycling Project, creating the Leopard Trek cycling team.
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has unveiled a new brand logo and brand identity that will kick-start the festivities of its 25-year anniversary.
TACHIA, Taiwan (BRAIN)—On Monday, January 10, general managers from Giant’s various sales companies around the world will begin an eight-day, 900-kilometer cycling tour of Taiwan called the Formosa 900.
SOMERVILLE, MA (BRAIN)—Come May, Independent Fabrication will be welding and painting its frames in a remodeled 200-year-old mill in Newmarket, New Hampshire. The company’s new location is about an hour north of its long-time Boston location.
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has updated its Web site, www.mtborah.com (click on title and "visit link").
MILWAUKEE, WI (BRAIN)—Fyxation, a manufacturer of urban riding and fixed gear parts, will now have its full line of cycling products available for distribution through Quality Bicycle Products (QBP).
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Jason Losey as retail sales representative for the brand in Colorado, Wyoming, Utah and New Mexico.
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.
NUMANSDORP, The Netherlands (BRAIN)—Van Nicholas has updated its Web site for 2011.
MILL VALLEY, CA (BRAIN)—WTB (Wilderness Trail Bikes) has a new Australian distributor, Dirt Works.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has hired a new executive director for North America, Eric Goldman. He will oversee the Trips For Kids — North America organization.
NEWBURY PARK, CA (BRAIN)—Industry veteran Russ Okawa died in his sleep Monday night. He had been staying with his sister in Simi Valley, recovering from open heart surgery on December 22. He was 59 years old.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, producers of the PressCamp and DealerCamp events for the cycling industry, has brought Christopher Zigmont on in a full time capacity.
WATERLOO, WI (BRAIN)—Trek Bicycles has hired Matt Shriver as its team liaison for Team RadioShack.
Shriver, who led Colorado's Fort Lewis College to three national championships, stepped down as FLC’s cycling coach to take the position.
MADISON, WI (BRAIN)—Saris Cycling Group (SCG) has hired Steve Chapin as its new director of marketing.
In the role, Chapin will lead the development and execution of strategic marketing initiatives for the Saris Rack and CycleOps Power brands, according to a press release.
SEVILLE, Spain (BRAIN)—The city of Seville, Spain has been selected by the European Cyclist Federation (ECF) to host the 2011 edition of Velo-City.
By Matt Wiebe
TAICHUNG, Taiwan—U.S. and European retailers may find it hard to reorder bikes during the production season as bike builders in Taiwan work to fulfill orders from emerging bike markets such as Singapore, Indonesia and other Pacific Rim countries.
By Jason Norman
Andrew Love is the industry’s Dog the Bounty Hunter—but instead of going after humans skipping out on bail he’s going after stolen product, much of it at the retail level. Love serves as Specialized’s brand security man—a title that is a rarity in the industry.
MILWAUKEE, WI (BRAIN)—Ray's Indoor Mountain Bike Park in Milwaukee opened last Friday, December 31st.
Originally scheduled to open in November, construction could not be completed in time for Ray’s to acquire operating permits from the City of Milwaukee.
LOS ANGELES, CA (BRAIN)—According to a story in the Sunday edition of the Los Angles Times, Los Angeles officials and planners recently issued a comprehensive update of the city's 2010 bicycle plan. But the plan all but sidesteps action on the issue of mountain bike access on city parkland and dirt trails.
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