Industry News
WALLER, Texas (BRAIN) — Italy's Basso Bikes is now working with Trialtir USA on distribution to U.S. dealers.
The family run brand is celebrating its 40th anniversary and recently moved into a larger production and sales facility to accommodate its growth worldwide.
VENTURA, Calif. (BRAIN) — Zeitbike hired Casey Buckleitner as its sales representative for Michigan.
SANTA CRUZ, Calif. (BRAIN) — Praxis Works Bicycle Components has hired Ian Kenway and Jim Langley. The company said the hires coincide with its launch of new carbon wheelsets.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veterans Nikki Tufte and Michael Larson as sales representatives in two Midwestern territories.
PORTLAND, Ore. (BRAIN) — Echos Communications is now serving as the North American public relations agency of record for Castelli USA and Sportful.
LITTLE ROCK, Ark. (BRAIN) — The state of Arkansas has signed into law a new electric bicycle bill, HB 2185, making it the fifth state in the U.S., after California, Utah, Tennessee and Colorado, to pass e-bike legislation modeled after a pioneering California measure to create three classes of e-bikes.
DENVER (BRAIN) — With two big mergers announced this week, the ski resort industry will soon be dominated by two huge companies.
EMMAUS, Pa. (BRAIN) — Rodale Inc. has named Leah Flickinger as editor-in-chief of Bicycling. Flickinger will provide direction for all brand editorial platforms, including print, web and social channels.
DAYTON, Ohio (BRAIN) — Industry veteran Bruno Maier, most recently with RockyMounts, has taken a job at Huffy Corporation in Ohio. Maier previously worked for Huffy in the 1990s.
TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.
PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.
FOXBOROUGH, Mass. (BRAIN) — Todson is now distributing products from Flaér, a company that makes an automatic on-bike chain luber system.
VENICE, Calif. (BRAIN) — Cycling computer startup OMATA has hired Ezra Shaffer as its head of marketing and commerce. The hire comes as the company prepares to release its Kickstarter-funded analog GPS speedometer, the OMATA One, this summer.
BATH, U.K. (BRAIN) — Shift Active Media, which operates the Global Cycling Network and Global Mountain Bike Network YouTube channels, has hired Will Fripp as a brand director.
PROVIDENCE, R.I. (BRAIN) — G-Form, known for its mountain bike protective gear, is getting into the baseball market with a line of protective gear and has announced a three-year partnership with the Boston Red Sox.
SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.
AMSTERDAM (BRAIN) — Accell Group announced Tuesday that it had received a takeover offer from Pon Holdings for 845 million euros ($895 million).
NAMPA, Idaho (BRAIN) — Deity has hired industry veteran Silas Hesterberg as its new global distribution and OE manager.
HELENA, Mont. (BRAIN) — A Montana House committee has removed an amendment that would have charged out-of-state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.
MINNEAPOLIS (BRAIN) — Dero has moved to a new larger facilty with improved staff amenities.
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