STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles announced Friday that Butch Boucher is resigning from his role as the company's president, effective Sept. 1. The company said Boucher will continue to work on a part-time basis focusing on driving continued excellence in Moots' manufacturing processes.
A search for a replacement is underway and in the interim, company owner Brent Whittington will assume all responsibilities.
"It has been an honor to work with Butch since I purchased Moots Cycles," said Whittington. "Butch has played a critical role in driving quality at Moots and has been instrumental in moving our product forward with recent improvements in our finish options and incorporating 3D printing technology into our processes. We pride ourselves on building the finest bicycles and I'm thankful for all Butch's contributions in that regard. The team and I will be working hard in the short term to continue driving excellence while I also search to find the right candidate to lead Moots in the future."
Boucher said, "Over the last three years as president of Moots I have been fortunate to work with our crew to bring new technology to production titanium frames, anodized finishes, more machined parts in house and several new bike models.
"Also in that time we have applied new marketing strategies and strengthened our dealer base with some of the highest quality shops around the world. The time is right for new leadership and for me to use my time at Moots to focus on working with the folks on the shop floor."
Boucher was named president of Moots in May 2015, after working at the company 19 years. Whittington bought Moots in October that year.
