For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted September 10, 2019

Vallejo, CA - Wren Sports is proud to announce the introduction of the custom designed Wren inverted suspension fork as an upgrade option for the Stromer ST5 and ST3 e-bikes.

Posted September 10, 2019

New partnership will see LOOK pedals and cleats distributed in Norway, Sweden and Finland from September 2019

Nevers, France: LOOK are pleased to announce a new partnership with Cycle Service Nordic, extending their reach into core Scandinavian territories starting from September 2019.

Posted September 9, 2019

INDIANAPOLIS, IN. – US-based SILCA, known for their premium bicycle air pumps, tools, and bags proudly announces a new partnership with German Distributor, HARTJE covering Germany, Austria and Denmark.

Posted September 9, 2019

DENVER, COLORADO (September 9, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov. 1-5, 2019.

Posted September 9, 2019

Ride Spot app and mobile platform lauded alongside problem-solving projects, products and services designed by Nike, Microsoft, MasterCard and others

Posted September 9, 2019

Flathead Valley, MT— September 9, 2019 ­­— Esker Cycles is proud to announce the Montana Trails Fundraiser, a collaboration with Southwest Montana Mountain Bike Association, Flathead Area Mountain Bikers, and MTB Missoula, which aims to raise money for mountain bike trails throughout the state of Montana.

Posted September 9, 2019

ReserveCarbonwheels and rims available now to U.S. retailers

Posted September 9, 2019

Levis, Quebec and Lexington, S.C. – September 9th, 2019 – HLC announced today an exclusive partnership with Bikeshield and their top-of-the-line bike protection solutions. Products will be available to US and Canadian retailers in September. 

Posted September 9, 2019

Chicago — Organizers of the CABDA Expo announced a new initiative on Friday titled The Top Shops Challenge, a participation-based ranking of bicycle retailers. 

Posted September 9, 2019

SAN DIEGO (BRAIN) – NiteRider has hired Jason Norman as its new marketing manager.

Posted September 9, 2019

In 2018, the UCI World Championships and the rounds of the UCI World Cups in cycling’s various disciplines attracted some 10,000 athletes from 98 countries and were held in 24 countries on five continents.

Posted September 9, 2019

ADVNTR Media Group is a newly formed brand management, strategy and communications agency in the cycling and outdoor channels with specific focus on web, brand, sales and marketing strategy development and execution.

Posted September 5, 2019

Monterey, CA: The Sea Otter Classic (“Sea O

Posted September 5, 2019

Morgan Hill, CA (September 4, 2019)– Roval Components is partnering with ECHOS Communications for PR and Marketing services. 

Posted September 5, 2019

Sports business veteran Pool will lead the business team responsible to Marketing, Membership and Sponsorships.

Posted August 29, 2019

Trust Performance partners with three new distributors to bring Trust Performance suspension to dealers in Japan, Spain, and Israel.

Posted August 28, 2019

WILTON, Conn. — Dorel Sports, a segment of Dorel Industries, today announced major changes to the marketing leadership team that oversees Cannondale, GT, and Fabric.

Posted August 28, 2019

Steamboat, Colo., hosted over 1,500 riders from 50 states and seven countries for the inaugural gravel race experience

Posted August 27, 2019

Zvi Glasman to Leave the Company After More Than 10 Years as CFO
Company Initiates Search for Successor 
Reaffirms Third Quarter and Fiscal 2019 Guidance

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