For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

D3O Signs Troy Lee Designs Ambassador Team

Posted October 30, 2019

 D3O, the world’s leading impact protection brand, today announces the Troy Lee Designs (TLD) team of athletes have become official D3O brand ambassadors.

PeopleForBikes Connects Bike Executives with Federal Lawmakers

Posted October 30, 2019

 Discussions included infrastructure priorities and tariff relief


WASHINGTON, D.C. – On Wednesday, Oct. 30, PeopleForBikes hosted bicycle industry leaders from across the nation in Washington, D.C. to advance the industry’s priorities at the federal level.

USA Cycling Announces 2020 National Championships Schedule

Posted October 30, 2019
Ten Locations Announced as Host Cities for the 2020 USA Cycling National Championships

Coaster Cycles Reveals New Look + Website

Posted October 29, 2019

New Branding is First Step in Series of Product Announcements

 Made-In-USA Company with Mission to Support Last Mile “Perfect Storm”

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

Posted October 29, 2019

Bentonville, Ark. to host Life Time's newest gravel race: The Big Sugar

HLC Launches Smart Search Experience on its Website

Posted October 29, 2019

(Lexington, SC and Lévis, QC) —  HLC’s new Smart Search experience, powered by artificial intelligence, is now live on their website. 

Rouvy has unveiled a new partnership with the UCI Team — Rouvy Specialized Cycling Team

Posted October 29, 2019

Virtual Training s.r.o., whose main product is the Rouvy application simulating real outdoor cycling rides indoors, is pleased to announce that it has become the general partner of the junior cycling UCI team under the new name, "Rouvy Specialized Cycling Team." Rouvy and the team signed three-year cooperation.

SIGMA SPORT welcomes Managing Director Thomas Seifert

Posted October 28, 2019

Since the middle of October, there has been a new addition to the ranks of SIGMA-Elektro GmbH management. Thomas Seifert is not a newcomer to the sport and biking industry.

North St. Bags Commits 1% of all Sales to Environmental Causes

Posted October 28, 2019

PORTLAND, OR — North St.

Best Of British: New Partnership Sees Lotus Engineering And Hope Technology Collaborate On Bicycle Design

Posted October 25, 2019
  • New joint venture champions a commitment to push the boundaries of what’s possible on two wheels
  • Collaborative programme of research and development, data analysis and knowledge-sharing

SCICON Sports USA Begins US Dealer-Direct Sales

Posted October 25, 2019

Beeline Announces API Integration for Online Brand Partners

Posted October 25, 2019

Bike Shop SEO Launches NoDrop – a community to help bike shop owners run better businesses

Posted October 25, 2019

Broomfield, CO: Bike Shop SEO, announces the launch of NoDrop a free community for committed dealers to help each other accomplish business and personal goals through monthly online meetings.

Here’s how it works:

LEM Helmets Expands Business & Distribution With East Coast Warehouse

Posted October 25, 2019

Assos Of Switzerland Appoints Bill Fraser As Director Of Marketing

Posted October 25, 2019

Bright Future at Dirt Rag

Posted October 25, 2019

Pittsburgh, Pennsylvania October 24, 2019

The League of American Bicyclists appoints Ken Podziba as its Chairman

Posted October 23, 2019

 The League of American Bicyclists' Board of Directors appoints Ken Podziba, President and CEO of Bike New York, as its Chairman

QBP Announces Two Service Summits in 2020

Posted October 23, 2019

QBP is expanding its Service Summit event for 2020 with two location options and an enhanced curriculum. This event provides business and technical education for shop leadership, service center management, and career-focused technicians who want to improve operations in the service and repair arena

BTI Now Distributing Kali Protectives

Posted October 23, 2019
October 23, 2019 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) has partnered with Kali Protectives to deliver their full line of Kali Helmets and protectives straight to you. 

48 Institutions Earn Bicycle Friendly University Certification

Posted October 21, 2019

 208 colleges and universities currently hold the Bicycle Friendly University status certified by the League of American Bicyclists 

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