Quality Bicycle Products announced today the hiring of Shylo Masumi Farnsworth as VP of Brand Marketing. Farnsworth brings 18 years of experience in marketing, retail, digital and brand experience and joins Q from Nike. She is responsible for all marketing and external communications for Q and its proprietary brands, including Salsa Cycles, Surly, All-City, 45NRTH, Teravail, Whiskey Parts Co., and more.
During her 12 years at Nike, Farnsworth led global brand marketing initiatives across various men's and women's sport categories including Nike X NFL partnership and the creation of the Nike X Nordstrom consumer experience concept stores. She most recently served as Nike Global Brand Creative, Senior Director for Men's Basketball, Running, Global Football, and ACG brands. Prior to Nike, Farnsworth led the marketing team across both Descente and DNA ski and snowboard brands for Descente North America.
"Shylo brings to Q her wealth of experience at Nike, a world leader in impactful marketing and powerful branding," said Rich Tauer, President of QBP. "That experience—combined with her people-first style and actionable strategies—will engage more consumers, amplify retailer success, accelerate the growth of Q-owned brands, and get more butts on bikes. We're thrilled for what Shylo brings to Q and to our business partners."
About Quality Bicycle Products
Quality Bicycle Products works to advance bike communities and our industry so everyone can win. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for 40 years. For more information about Quality Bicycle Products, visit qbp.com.
