BRAIN Staff
All articles by BRAIN Staff
March 31, 2014
MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.
Posted in New Products
March 31, 2014
CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.
Posted in Industry News
March 28, 2014
IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.
Posted in Product/Tech
March 28, 2014
MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.
Posted in Industry News
March 28, 2014
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.
Posted in Industry News
March 28, 2014
LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.
Posted in Industry News
March 28, 2014
CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.
Posted in Product/Tech
March 27, 2014
DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.
Posted in Product/Tech
March 27, 2014
NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.
Posted in New Products
March 27, 2014
BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's direct-to-consumer marketing efforts.
Posted in Retail News
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