BRAIN Staff

All articles by BRAIN Staff

PressCamp Winter in new location for second edition

April 1, 2014

LAGUNA NIGUEL, Calif. (BRAIN) — After launching this year at the seaside Terranea Resort in Southern California, Lifeboat Events’ PressCamp Winter will head inland to Westlake Village for its second edition, set for Jan. 27-30, 2015.

Posted in Industry News

RockShox adds long-travel 650b fork options and new features

April 1, 2014
The Boxxer will now be available in 650b.

CHICAGO (BRAIN) — RockShox is offering more 650b fork options at the long-travel end of its product line, adding 650b versions of its Domain Dual Crown fork and for its redesigned Boxxer model.

Posted in Product/Tech

Cane Creek enters nutritional market with SkinkSkat

April 1, 2014

FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.

Posted in Product/Tech

Feedback Sports launches new market segment

April 1, 2014

GOLDEN, Colo. (BRAIN) — April 1, 2014 — Feedback Sports addresses the growing 3- to 6-year-old children’s DIY market with the introduction of an elite-level bicycle work stand.  

Posted in New Products

Silca launches new CO2 inflator and cartridges

April 1, 2014
The EOLO III inflator is shipped with two 16 gram cartridges.

INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.

Posted in Product/Tech

Report: Used bikes are a $2 billion business

March 31, 2014

ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.

Posted in Studies/Reports

Doug Barnett joins Giant

March 31, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.

Posted in Industry News

Cycling titles unaffected by changes at Future

March 31, 2014

FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.

Posted in International

SRAM US Dealer Service extends hours

March 31, 2014

CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.

Posted in Industry News

Promo Logic to offer Bicyclick in US

March 31, 2014

ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.

Posted in Product/Tech

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