BRAIN Staff
All articles by BRAIN Staff
April 18, 2014
SAN FRANCISCO (BRAIN) — Bag and accessory maker Chrome Industries has shifted sales from a force of independent reps to its in-house sales team. The move is part of Chrome's plan to provide more exclusive distribution and establish deeper relationships with its dealers, the company said.
Posted in Industry News
April 18, 2014
New Mexico distributor invites other suppliers and retailers to enact similar programs.
SANTA FE, N.M. (BRAIN) — By asking retailers if they would like to "round-up" their payment to the next whole dollar, distributor BTI has raised $2,400 for the PeopleForBikes Foundation in the last year.
Posted in Industry News
April 18, 2014
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale has hired Sebastien Gillot as its new head of communications. Gillot was most recently with the International Boxing Association, where he was head of communications and public relations.
Posted in International
April 18, 2014
EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company's new Kit's Organic Fruit + Seed bars are made with all organic fruit and seeds. The bars were inspired by Kit Crawford, owner and co-chief visionary officer of the company, motivated by her own experiences on her family farm and in her kitchen.
Posted in New Products
April 18, 2014
SAN DIEGO, Calif. (BRAIN) — NiteRider Technical Lighting Systems has promoted Jason Earick to customer service manager and hired Brien Prescott as an inside sales account manager.
Earick has worked for NiteRider for nine years in customer service, repair, sales and event support.
Posted in Industry News
April 17, 2014
BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick's Sporting Goods program.
Posted in Industry News
April 17, 2014
SCOTTS VALLEY, Calif. (BRAIN) — This week Easton-Bell Sports officially changed its name to BRG Sports, a change the company announced in February when it sold its Easton-branded baseball and softball business to Bauer.
Posted in Industry News
April 17, 2014
HAYWARD, Calif. (BRAIN) — The Bianchi Zurigo was designed for cyclocross racing, gravel grinding, bike commuting, credit-card touring, and back road adventure riding.
The Zurigo has a triple-butted, hydroformed aluminum frame, a carbon fiber fork, tapered head tube and Pressfit 30 bottom bracket.
Posted in New Products
April 16, 2014
SAN JUAN CAPISTRANO, Calif. (BRAIN) — BionX, Currie Technologies, Pete's Electric Bikes, Prodeco and other electric bike suppliers have committed to a presence at Charged Up, a first-time electric bike and outdoor technology media event planned for New Jersey next month.
Posted in Industry News
April 16, 2014
WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.
Posted in Studies/Reports
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