BRAIN Staff
All articles by BRAIN Staff
April 3, 2014
MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.
Posted in Industry News
April 2, 2014
SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.
Posted in Industry News
April 2, 2014
SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.
Posted in Product/Tech
April 2, 2014
MORGAN HILL, Calif. (BRAIN) — A new book written by Donny Perry, global development manager for Specialized Bicycles' retail education program, is now available on Amazon.
Posted in New Products
April 2, 2014
ST. AUGUSTIN DE DESMAURES, Quebec (BRAIN) — Louis Garneau will start a demo tour this month that will visit stores across Canada and in select U.S. locations, allowing consumers to test ride Garneau bikes.
Posted in Industry News
April 2, 2014
New Farrier line from Fort Collins Bicycle to be distributed by Hawley.
FT. COLLINS, Colo. (BRAIN) — Fort Collins Bicycle Co., the parent company of Swobo Bicycles, is launching a new line of road bikes for children and small adults. The Farrier line will be distributed to IBDs by Hawley Company.
Posted in Product/Tech
April 2, 2014
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
Posted in International
April 2, 2014
ALISO VIEJO, Calif (BRAIN) — Highway Two is introducing a new B2B website and is promoting it with a retail raffle tied into its launch. Retailers who place orders on h2b2b.com will qualify for the raffle drawing.
Posted in Industry News
April 2, 2014
WILTON, Conn. (BRAIN) — Cannondale is updating its Trigger and Jekyll "OverMountain" trail/enduro bikes for 2015 with 27.5-inch wheels, stiffer SuperMax Lefty forks and a new Fox Dyad rear shock tune.
Posted in New Products
April 2, 2014
Inventory, hot categories and more to be covered Thursday.
BOULDER, Colo. (BRAIN) — Market research group Leisure Trends will produce a free webinar on Thursday on retail trends in the IBD channel.
Posted in Retail News
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